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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,480 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23480)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Marissa T.
Woonsocket, RI
224 reviews
Ulta is the best store ever. They have high end makeup and drugstore makeup. They have skin care and hair care along with a salon as well. I can spend hours in that store and still won't look at everything. They employees are very helpful too.
Clabel R.
Los Angeles, CA
2 reviews
There setting powder is really goodūüėä It's really smooth on the skin and looks flawless
Kate K.
3 reviews
I'm new to this store. Great selection and prices. I will definitely be back again.
Deanna M.
344 reviews
The closest Ulta to me is about 2 hours away which kind of sucks, but the different times I've been I had good experiences. Overall the customer service is great, but I've heard stories of them not being super friendly. My experiences have been great. Want to go more.
Ayuni P.
264 reviews
Their reward program is the best.

I always buy my makeup and skincare here especially the drugstore and affordable kind. They always have a sale, buy 3 and get 1 free, bogo or something similar. They also always have promotion that give out deluxe sample. Defitenitely worth to shop here.
Brooke H.
Lindenhurst , NY
249 reviews
Overall I have a good experience, there is a wide range of items and price points. You can find what you like and often a less expensive version. I will say the shopping feel is not as high end, but you get a wide range. Their point system could be a bit more insensitive driven.
Morgan N.
Ashford, CT
150 reviews
I love Ulta! I use my rewards, birthday gift, and shop all of the sales. Employees are always so helpful and ready to take on any beauty request
Melissa M.
Shelby, NC
33 reviews
Recently purchased Makeup Revolution strobe balm in euphoria. Very reasonable in price. Heard great things about it but was slightly disappointed but still like it. Shopping experience was smooth as usual. Always recommend ulta.
Ali L.
290 reviews
I love that Ulta has both prestige and drugstore brands along with salon services. The stores are always organized, beautifully laid out, and well-lit. The ability to sample the prestige brands is amazing as well.
Rachel G.
Coral Gables, FL
10 reviews
I love shopping at Ulta! Lots of great options, between high end and drug store. I do wish that there was more customer service, often I'd like recommendations and can never find anybody to help.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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