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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alexis M.
Horton, AL
46 reviews
I love ulta. They always have some sort of gift with purchase I can take advantage of. Also the free samples with online orders suckers me in. I probably buy a lot more than I should!
Shay M.
Columbus, MS
2 reviews
Always amazing products, and I always find exactly what I need! Sometimes when I go the associate doesn't know exactly what I'm looking for, but they always do their research and find me what I need!
Nicole C.
25 reviews
Love going there to get some of my favorite makeup
Products. It has different products to choose from.
Lindsey T.
Boone, NC
8 reviews
I purchased Benefit's lip/cheek stain in pink. I wear it as a natural lip color every single day. It is the longest lasting lip stain I have ever tried. A bottle has lasted me 7 months so far, with everyday use. The color can be built up easily for a more bold look, or just one coat can be used for a natural finish. I look forward to trying the other colors!
Cindy E.
Miami, FL
18 reviews
It's a nice little store and easy to find what you're looking for. You just go in and look around and it always has surprises.
Ena F.
30 reviews
My favorite store of all time. I love having the option to look/compare both high and low end products. My go to for any beauty wants or needs.
Gabrielle B.
Rocklin, CA
206 reviews
I'm in Ulta at least once a week. What I love about this store is that they carry everything from drugstore products, to luxury brands like Chanel and Dior. Also, their sales and freebies with purchase are the best! The store is very organized, and always well-stocked.
Kristen B.
3 reviews
Ulta has every single beauty product you can imagine! Quality products, great customer services - fast and friendly. My daughters and I love roaming around Ulta for the newest beauty products. Would recommend Ulta to anyone! Will shop at Ulta again and agaiN!
Tina N.
Ishpeming, MI
19 reviews
Ulta is so addicting! You walk in and there's so many beautiful eyeshadow palettes, and new products to try! I could spend thousands of dollars in that store.
Kristen D.
23 reviews
I like Ulta because it offers a wide range of products. It's similar to Sephora but it offers some brands that Sephora doesn't supply, such as Soap and Glory and a few others. Ulta also sells most drugstore brands, so you can get reward points for buying things you would normally just buy at Walgreens which is nice.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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