Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,367 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23367)
Q&A (195)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Paola N.
Yonkers , NY
72 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I usually visit Ulta.com to get products for the hair. Ulta is "cheap" (compared to Sephora) and their selection on hair products is much wider. The only problem is that I don't have a store nearby (I live in NYC) and sometimes you just wanna try stuff and actually see them before buying it. They run some specials throughout the year and sometimes you can get these cute complimentary bags filled with samples. Other great thing is the Ulta Rewards, that deducts money from your purchase based on the points on your account. Overall, awesome store!!!
Gabby M.
67 reviews
I buy most of my beauty stuff from ulta cause I love all the brands they carry from drugstore to high end! As well as your points you earn when purchasing things add up to money you can get off your purchase! I think that's super cool! I've boughten a ton of things from here and they've all been great :)
Jessica B.
Bellefonte, PA
83 reviews
I love to go dumpster diving at ulta it is the very best. Free free free stuff. They have everything in their store..
Nicole C.
Portland, ME
49 reviews
Ulta is typically my go-to when shopping for beauty and skin care products. The prices are always good, and they always have a fantastic selection.
Kasee A.
209 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I live at Ulta! I love that I can go there for my high end products AND my drugstore products! It's pure perfection! I'm not sure how I ever lived without Ulta ❤️🙌🏼😍
Jock G.
239 reviews
Badge Icon
Beauty Junkie Expert
Level 3
They have a wide line and variety. Best thing is its priced fairly. The look you want can be achieved at a fair price and quality. My fave is always the lip products. The only con might be -nothing! I would shop Ulta again and recommend it to friends and family.
Breanna M.
17 reviews
Love Ulta when I go in they always make me feel like I'm the only customer in there, so may different brands to choose from and you get points when you buy stuff so then when you shop there again you can use your points to take off the total of your purchase!
Michelle G.
Bethlehem, NH
21 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta has amazing gift packages they make up that you can send your loved one with an awesome array of products! My sister loved her ulta brand gift box I got her for Christmas
Veronica M.
Florissant, MO
312 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I like Ulta when they have deals going on. They are skimpy on samples unlike Sephora. When they have specials the store is good
Kayla S.
Manor, PA
81 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta has a great selection of makeup. They also have wonderful customer service. Always a great shopping experience.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us