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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katie B.
Wrightsville, PA
111 reviews
Ulta is amazing! Ulta is my go to store to find beauty products in a jiffy! Ulta offers a wide variety of makeup and hair care products for the whole family!
Odalys A. M.
Pharr, TX
33 reviews
I love everything for this store i never went but i love it because i want everything from this and my husbnd buy everything
Jade M.
Sandusky, OH
5 reviews
Ulta has been my over all favorite place to shop for makeup. They have the best point system and a great selection of drug store and higher end makeup. I adore the 20% off coupon and 5$ of coupons and always leave with great products. However, I have found my local Ulta does not hire people that know anything about makeup. I myself am pretty knowledgeable on makeup and considering they couldn't answer a simple question I have an issue with that. Also, I find a lot of times one person working the register and the rest of the girls started around. I have stood in line for 40 mins before because they had one cash register open. The costumer service and professionalism needs to change however. other then my location I think Ulta as a brand is the best makeup wise out there.
Doug H.
9 reviews
Ulta is where I like to shop for all my Urban Decay Naked3 Palettes. I always find great deals and shop there a couple times a month. UIta has a large perfume display with all the top brands. I also like their beauty assistance. So far they have always been helpful an knowledgeable.
Haylie C.
Oxford, MI
14 reviews
I love that Ulta is so convenient and that their staff is so friendly! They're always willing to provide guidance when looking for new makeup. The best part is the travel size products at the front! It's nice for sampling products. It's my favorite makeup store!
Ravinder K.
467 reviews
i love ulta so much because i do not have to go to the mall it is so close to my house that their employees knoe me nw
Allison W.
Durham, NC
125 reviews
Ulta is awesome! The thing that I like most about shopping here is that they have seriously every product you can dream of. They have all the drugstore favorites plus the high-end and designer brands! they are always so nice and helpful and I love to come here any chance I get!
Kelley W.
Asheville, NC
301 reviews
I love ulta but prefer Sephora. The staff isn't as friendly, they don't have as many prestige brands, their point system isn't as good. But it is nice to have drugstore makeup too
Amanda W.
Norman, OK
64 reviews
I LOVE ULTA!! When I walk in there I feel at ease. There is always someone there to assist you. I've never had a bad experience!
I'm pretty cheap when it comes to makeup, but I love Ulta because they have good products at affordable prices, and the particular products I always pick up are consistently in stock and I'm always able to find what I need. The customer service is great too - even when lines are long they move people along quickly.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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