Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,370 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23370)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Corbin R.
47 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I am from the North and I never even knew Ulta was a thing! When I moved to Texas I was blown away. I love everything about them... the associates are always so nice and they typically have everything I need. Now it's time weekly go-to!
Brenda N.
Long Beach, CA
5 reviews
I like that Ulta has high end and drugstore variety products. They ship fairly quick. They frequently have great extra's samples and giveaways which I love. I don't have to spend a lot of money to try new makeup, skincare or fragrances!
Rachel H.
Walnut Hills, OH
28 reviews
Great store! Lots of options of high-end and budget friendly makeup. Also decent nail polish selection. Sometimes I wish more online items were in the store. And it's always nice to have a coupon. There always seems to be one available!
Kayla W.
Villa Rica, GA
344 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is fabulous for anyone who uses makeup, whether regularly or is clueless about how to use specific products. The products can range from inexpensive to pricey, but someone can always help you figure out what will work best for you.
krista b.
Bremerton, WA
240 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Ulta is such a fun store to go to. I love the that is carries both highend and drugstore products as well as a mix of everything. I don't find the employees to be as helpful as Sephora employees but their rewards program is much better.
Emily S.
Milwaukee, WI
16 reviews
They gave me a free gift for my birthday and it was urban decay eye shadow. It was such a nice free sample. I have gotten their eye liner before. The eye liner was nice however it was too soft and I think that may have been a user error
Kara P.
Ooltewah, TN
219 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I like Ulta but it's very difficult to find someone to help you or ask questions. I also feel like I can't try the products on before I buy it. They aren't as friendly as Sephora. I do like that I can get drugstore brands in there also.
Leigh R.
Columbia, SC
182 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Idk, fir some reason I like sephora beeter than I do ulta, ulta can be overwhelming sometimes. Sephora just sells makeup, skincare, and perfumes. In ulta 8t just seems, like I'm in a high end hair salon or something. Its not my favorite
Aly M.
88 reviews
I love the feeling of walking into Ulta. Immediately you see all the makeup brands you have ever wanted on beautiful, brightly lit counters. The prices are expensive, of course, because it is luxury makeup. It is always a fun trip here.
Mira A.
Salem, VA
4 reviews
My latest purchase was NYX matt lip cream in shade London. Shade is perfect, the texture is smooth and dries fast. Color stays on lips for a few hours even after a cup of coffee. That's exactly what I was looking for. Highly satisfied.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us