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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,519 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23519)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nikki J.
Dallas, TX
5 reviews
I came to Ulta due to their promotion of buy 2 Anastacia eye brow pencils for $18 -- that was a steal and I definitely could not pass that up. Although no one assisted me, Ulta is okay in my books.
Priscilla L.
Henderson, NV
3 reviews
Ultra has so much to chose from that I always get so overwhelmed with joy. If I could live at UNITA it would be next to the benefit brow area right by the Urban decay all nighter foundation. I can never go wrong when going to ultra. They don't ever have a rude attitude and the store is lovely.
Ashton N.
138 reviews
This store is my heaven on earth! Carries everything from drug store brand cosmetics up to prestigious brands. However, it doesn't offer a lot of the brands that I personally like. Many things I like I have to go to Sephora for, but ulta isn't just for people who spend an arm and a leg on cosmetics, it caters to all different varieties of people!
Erin L.
San Antonio, TX
38 reviews
Ulta is the best everyday makeup store to go to like seriously though I have a lot of brands and i go here.
Karina Q.
Bessemer City, NC
13 reviews
From ulta a product that I liked is there Lorac products I've used their Lorac lip glosses they are really pigmented and I like there formula,there not sticky as some lip glosses that I have used,I really recommend this product.
Allison M.
Kailua, HI
74 reviews
Favorite store to buy makeup at . The employees are always super nice and friendly . I love their points system it's better than any other high end makeup store . I definitely recommend shopping here
Heather C.
Fresno, CA
15 reviews
Great place to go for makeup when you need both high end and drugstore makeup. Great selection and great prices and always has sales. Only downside is the staff. Any Ulta I have been too I have had a rude experience.
Maya P.
Independence, MO
12 reviews
Always love the service when I go to ulta! Great store! So helpful.

Everytime I got the ladies are super nice. Ive never had a issue with them. Last time I went is was family discount night and I got so much stuff!
Memorie C.
Wilmington, NC
241 reviews
I like that Ulta carries both drug store and prestige brands, as well as allows you to use your points towards a future purchase. They also offer a pretty great birthday gift and double points during your birthday month, which is great.
Jessica J.
Ocala, FL
133 reviews
I love that I can get drugstore or high end makeup at the same,store! The rewards program is the best I have seen as well!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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