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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,517 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23517)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Edmund B.
Adams Center, NY
11 reviews
ULTA is wonderful. I love being able to browse through their large selection and good quality items. I get greeted as soon as I walk in and I'm always able to find help. I would highly recommend shopping here for anyone into beauty care.
Laura S.
Yuma, AZ
15 reviews
I like the Ulta brand gifts with purchase and holiday blockbusters. I don't like the cheap plastic molds the blockbusters come in and am glad when they use hard plastic instead.

I like the rewards but had better luck with it in the past.
Michelle F.
119 reviews
It's got a much better reward program than Sephora! And I do like that their sampling stations are available, although I wish employees could make up samples to try at home. It is nice that there's a mix of high and low end products too.
Madison H.
Gastonia, NC
12 reviews
Absolutely recommend this company! Need a haircut, go to Ulta! They take walk-ins! Colors and cuts all at great prices! Did I mention they have great cosmetic products? Also listed at affordable prices! Definitely recommend this company!
Shanda O.
Kansas City, MO
8 reviews
I purchased a stickey base coat from Ilya as a Christmas stocking stuffer. I was helped by a very kind sales associate who found the product I had been searching for for ten minutes. Within two minutes she found what I needed. Great job!
Maegen S.
Springfield, KY
46 reviews
They have a great selection of products, at a wide variety of price ranges. I typically shop here for hair care as they can run really great sales. However, I am typically disappointed with the lack of help that is not typically offered.
Emily S.
Milwaukee, WI
16 reviews
They gave me a free gift for my birthday and it was urban decay eye shadow. It was such a nice free sample. I have gotten their eye liner before. The eye liner was nice however it was too soft and I think that may have been a user error
Leigh R.
Columbia, SC
182 reviews
Idk, fir some reason I like sephora beeter than I do ulta, ulta can be overwhelming sometimes. Sephora just sells makeup, skincare, and perfumes. In ulta 8t just seems, like I'm in a high end hair salon or something. Its not my favorite
Sydney H.
Charlotte, NC
29 reviews
Ulta is great. Plenty of staff to help you if you need. The prices align with Sephora so I only go when I don't feel like driving to Sephora. Again, you get what you pay for. I will shop here again and I recommend this place for anyone.
Kayla W.
Villa Rica, GA
344 reviews
Ulta is fabulous for anyone who uses makeup, whether regularly or is clueless about how to use specific products. The products can range from inexpensive to pricey, but someone can always help you figure out what will work best for you.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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