Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23497)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Skylar B.
New Providnce, NJ
22 reviews
My ulta is a little out of the way from me. But whenever I'm in the area I love stopping by. It isn't like their competitor where they have people roaming the store waiting to help and compliment you, boy boy do they have awesome deals. The only problem I have with my ulta is the fact that they never have prices listed for anything, it's one big guessing game. But when I walk out of their with a bag full and my pockets not empty, I call that an overall win!
Ayuni P.
264 reviews
Their reward program is the best.

I always buy my makeup and skincare here especially the drugstore and affordable kind. They always have a sale, buy 3 and get 1 free, bogo or something similar. They also always have promotion that give out deluxe sample. Defitenitely worth to shop here.
Andrea C.
Weaverville , NC
37 reviews
Ulta has everything you need in cosmetics at one store . They sell make up and hair care also body spray and lotion . The one In Asheville NC has a beauty salon .
Jessica M.
Foxworth , MS
189 reviews
I love this store.. I shop here at least once a week.. spend way to much money but I love it..
Katelyn M.
San Antonio, Texas
9 reviews
Much more room than sephora the staff is a bit more stand offish but there seem to be more products st a less expensive price.
Lindsay P.
Little Elm, TX
10 reviews
Ulta is the best place to get all beauty needs- I love to take my nieces there and let them be "big" girls talking to the experts, getting their make up done etc. Products are always of high quality and the experts will point you in the right direction for anything you aren't sure about - (like where the heck a good peel mast is)
zeenah k.
139 reviews
This store is never dispointing. Find what I look for n new items so. I like hw they have healthy n good products, that don't have alcohol n vegan
Khyati S.
169 reviews
I really like shopping at ultra because of my love for makeup. They carry everything from high end to drugstore products. Ulta has a really great quality eyeshadows and they carry great hair products swell.
Slaughters, KY
36 reviews
Ashleigh C.
New market
138 reviews
They have amazing product. Absolutely stunning line of products at great affordable prices!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us