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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,496 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23496)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
KristinaMarie F.
Post Falls
35 reviews
Next to Sephora, this is my favorite store ever. The point system is stellar. The products are constantly changing and adding more and new products. They just added NARS, now I won't have to drive all the way to Sephora in another state.
Michelle F.
119 reviews
It's got a much better reward program than Sephora! And I do like that their sampling stations are available, although I wish employees could make up samples to try at home. It is nice that there's a mix of high and low end products too.
Breanna L.
Somerville, AL
10 reviews
I love Ulta. I especially love that they not only have high-end products, but drug store products as well. I don't have to go to 2 different stores to get my makeup. Since there are some products that I do prefer to be drug store brands.
Jillian K.
Minneapolis, MN
44 reviews
I get my Hemp lotion from Ulta and I love it! Ulta always has so many different options and they are my one stop shop!! I recently got the Lemon Sugar Lotion by Hemp and I'm so glad I did! Reasonable price and so many options. Love Ulta!
Melissa F.
Nashua, NH
58 reviews
I absolutely love Ulta! I give it a 4/5 just because the one I live close to doesn't always have the foundation color in stock that I use. I could spend hours in this store. I love the fact it has drug store products as well as high end.
Pamela B.
struthers , OH
9 reviews
I love shopping at Ulta! The one in my area is amazing. They are all super helpful and friendly when it comes to finding items I'm looking for. Sometimes I'll walk right past something! But, the girls at Ulta always help me look my best.
Edmund B.
Adams Center, NY
11 reviews
ULTA is wonderful. I love being able to browse through their large selection and good quality items. I get greeted as soon as I walk in and I'm always able to find help. I would highly recommend shopping here for anyone into beauty care.
Jamie A.
69 reviews
Oh ulta, you keep me coming back for me. I can't resist stopping in ulta whenever I'm at the mall. Although they do not have every product that my sephora does, I know what I need when I go into ulta and everyone is always super helpful!
Rachel E.
5 reviews
Ulta is one of my favorite beauty stores to shop at. there is no need for improvement and the quality of the store is very good. the pros of shopping at Ulta is, they have a variety of products to try. i would definitely shop here again!
Madison H.
Gastonia, NC
12 reviews
Absolutely recommend this company! Need a haircut, go to Ulta! They take walk-ins! Colors and cuts all at great prices! Did I mention they have great cosmetic products? Also listed at affordable prices! Definitely recommend this company!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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