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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emma T.
Concord, NC
6 reviews
Ulta has a wide variety of good products at a decent price. Plus it smells really good in the store.
Paola N.
Yonkers , NY
72 reviews
I usually visit Ulta.com to get products for the hair. Ulta is "cheap" (compared to Sephora) and their selection on hair products is much wider. The only problem is that I don't have a store nearby (I live in NYC) and sometimes you just wanna try stuff and actually see them before buying it. They run some specials throughout the year and sometimes you can get these cute complimentary bags filled with samples. Other great thing is the Ulta Rewards, that deducts money from your purchase based on the points on your account. Overall, awesome store!!!
Jessica A.
102 reviews
I really like ulta. It's a nice clean big store that has all the makeup and hair care you need. They have a salon too. I like that they have high end and drug store makeup
melissa c.
Miami, FL
500 reviews
Ulta is my go to store for make up and hair products. Love their products and their employees are great in explaining more about the products.
maria b.
119 reviews
I have bought few of my makeup from this store and i really like going in there once in a while to try new stuff
KaLonna D.
147 reviews
Seems like every time I go into this store I aim for one thing end up with that one item in 4 different colors then 15,000 other items! I love their collections as well as color ranges that are exclusive to Ulta
Paulina P.
Tucson, AZ
104 reviews
I love ulta! At ulta you can get any type of makeup! You can get affordable and high end! Sometimes its even better than sephora because its perfect when im looking for cheaper makeup! There's also a rewards card and you get points from every product you buy!!
Jamie J.
71 reviews
My favorite store! They have everything and always have a free gift with purchase! They also have awesome clearance
Mika M.
Overland Park, KS
70 reviews
I shop at Ulta more often then any other beauty store. They are a one stop shop that has everything on my list.
Allie P.
14 reviews
Going to ulta is really nice because they have such a variety of different products. They have everything from hair to nails to fragrance! I like it because they have both high end and drug store products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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