Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,297 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23297)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Elena P.
Kalamazoo, MI
97 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Great variety of products for all necessities, from drugstore and affordable to higher end. Many of my favorite purchases are from here. Good quality and service. Definitely will shop here again. Very recommended.
Kelly D.
Palatine, IL
16 reviews
I always get my Maybelline lash stiletto mascara from here. They usually have a buy one get one free promotion going on.
Sarah L.
New York, NY
201 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is actually the best makeup store around! They have great customer service and their rewards program is out of this world! I have over $145 in points from one year with them and they don't expire and there are no restrictions on the points. They constantly have coupons too. Unfortunately they don't have all of the top brands, but they have what I need!
Love this store so much! The workers a friendly and they have a huge variety of things that I would need at any time!
meagan v.
Townsend, DE
4 reviews
all of the same products you find at Sephora you can usually find at ulta at a discounted price ! they do have a wide selection of not only makeup but other beauty products. I deffinitey recommend going there especially if you use a lot of makeup
Julia W.
Framingham, MA
255 reviews
This is is a heaven for anyone that loves makeup and beauty products. They have just about everything and it's always a welcoming and fun store to go to!
Porsche C.
Goose Creek, SC
2 reviews
I went to ULTA to get my hair done & they were amazing, friendly & super helpful. I go to ultra to get the majority of my makeup as I can find what I want in one store :)
Chasity G.
Minden, LA
11 reviews
Love ulta! I always find what I'm looking for in there. And the staff are always so helpful
Ketaki D.
Wyomissing, PA
100 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I have love hate relationship with ulta. I have had pretty good experience when shopping and really good customer service. And there are those times where it was i dont want to come back to this store. I find their point system is so good and also the coupons are very nice option. But sometimes every store varies they don't let you do two orders to take advantage of the coupons even if me and my husband are two ppl. As per rule one coupon per person. But some store will gladly help you. Be so nice and helpful.
Hadacha R.
171 reviews
Ulta is one of the stores I visit when looking for items you can't find normally. They usually carry things that are out of stock in other stores. They have a wide selection of products as well, definitely recommend.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us