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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sabrina K.
Blackwood, NJ
46 reviews
Usually only going here for NYX products. But they always have great deals going on. Always friendly people. Everything is relatively organized- easy to find.
Erica L.
Poughkeepsie, NY
12 reviews
I love Ulta. The assortment of brands and items available in their stores is extensive. The staff are helpful, pleasant, and knowledgeable, and I appreciate the bright and airy feeling of their stores over darker, trendy stores. I will always shop here instead of other beauty stores.
Crystal  B.
Hilton, NY
586 reviews
Best place ever! I prefer to do all my shopping online, but there are always sales. I have reached the platinum member status and it definitely has it's perks; birthday gift, sale items other people don't get and the ability to get items that haven't been made available to everyone quite yet! They have so many amazing brands like Too Faced, Mally, It Cosmetics and even your everyday favorites like Cover Girl, Maybelline and the list goes on and on!
Melissa C.
7 reviews
Ulta is great one-stop shop for everything beauty related! I love that I can go in and try out high-end makeup before buying and walk across the store to grab my trusty drugstore brand mascara all in one trip.
Destinyy R.
9 reviews
Real technique beauty blenders work wonders! Grea texture and help create the perfect flawless look!
Samantha O.
89 reviews
Has everything you need for beauty. Love that it has drugstore products too unlike sephora.
Katie H.
Grand Rapids, MI
193 reviews
Love that I can get my drugstore and high end makeup in one place! I don't ever feel pressured but always can find help!
Elizabeth C.
Allston, MA
27 reviews
I love Ulta! The staff is also friendly and ready to help you find what you are looking for and the Ulta brand makeup is a great quality!
The following review is for my store location. The store itself is great, lots of products, etc. But the customer service is terrible, terrible! The sales associates know nothing about the products and they just wander around, even though it was clear I needed help locating a product. Friends describe horror stories regarding returns and service at the same location. Would never shop here again.
Ashley B.
Grosse Pointe, MI
3 reviews
Ulta is my go to beauty store! They have high end and drug store cosmetics! Everything you need it there
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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