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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nicolette M.
Wilmington, DE
185 reviews
One of the two makeup stores I go to for makeup. Wide variety of high end and drugstore options! You can try things before you buy (at least high end) and there are always coupons! And when you accumulate points it's worth money to redeem!
Sarah L.
West Point, GA
8 reviews
I love shopping at Ulta, however I struggle with their website. It has affordable products and usually always has stuff on sale, but I don't have one super close to me so I tend to shop online a good bit. Their website could use some work.
Emily Q.
143 reviews
They have a rewards program which is nice. They have a variety of drug store items and luxury. The staff isn't as professional as Sephora but they have friendlier prices. And they also have coupons that come in the mail every now and then.
Amy B.
Glen Burnie, MD
17 reviews
Ulta is my favorite place to shop for beauty products. Their customer service online and in stores has always been fantastic. They have great sales and deals, which makes it easier for me to choose Ulta over other beauty stores in my area.
Sara O.
Scottsdale, AZ
42 reviews
Great store for men and women! Around the holidays they have the best deals and gift boxes. I loved purchasing my hair tools, by Hot Tools from there. I wish they would advertise more! I would shop here all the time if I had money to blow!
Jade P.
86 reviews
I recently started going to Ulta more often, especially for my drugstore products and some skincare things. I like the variety of brands that Ulta carries. I also like the frequency of coupons offered for Ulta. That keeps me shopping more!
Deonna l.
Dumfries, VA
36 reviews
Its so hard for me to find a product to keep my face from being oily. When i went into ulta one day i found neutrogena ultra gentle face cleanser. I love it. It keeps my face from being oily but also not dry. Amazing product. Great store.
Debra A.
East Haven, CT
15 reviews
Ulta is amazing. What I like about them is that they have products for everyone. I have oily skin, so I need to be careful for certain make ups that might cause me to break out ! Ulta has so much for acne prone skin! Love shopping here :)
Shannon C.
121 reviews
This is my favorite makeup store. The prices are great and selection is fantastic. They run specials and have coupons and offer a great rewards program. They have experienced staff who are helpful and friendly. Always a pleasure going in.
Kaitlyn C.
Birmingham, AL
4 reviews
I was able to get the Urban Decay Naked Smokey palette on sale for $27! that was definitely a steal!!! I love the shadows and the brush it came with! Ulta is my favorite place to buy my makeup! I would definitely recommend it to a friend!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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