Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,394 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23394)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Bobby M.
West Bloomfield, MI
4 reviews
Great place to stop by if you're far away from a mall. Excellent feedback by the store assistants when you need their help deciding.
Nicole H.
paris, TN
99 reviews
I love this store. I actually bought my bare minerals make up there. Clarksville TN the people are super rude but the Jackson TN store they are really nice.
Ruth H.
75 reviews
Ulta is the perfect place to find anything from luxury to store brand. Their salon is a bit expensive but they offer great service. The make up experts are always willing to help. Their products are all at a decent price, but the best part is they accept coupons, offer discounts and have a free rewards program.
Bayli M.
Crane Hill, AL
4 reviews
A couple of years ago I got this ulta brand bronzer and it was legit the most amazing bronzer I've ever used. I recently dropped in and it shattered and now I can't find it. It might have a new package but I'm still on the hunt because I loved it so much!
Valentina M.
Sugar Land, TX
115 reviews
Such a good app. No problem usen it and i have already buy with the app. I love the sale part. I have shop here 2 times
Shirley O.
Hammond, IN
5 reviews
Always the best products! I enjoy going to shop at Ilya because you can always find everything you need.
MixinMetal M.
18 reviews
Ulta is my go to store for everything beauty! They have a great wide selection that ranges from low end to higher end!
Maria Laura R.
Orlando, FL
197 reviews
I decided to check it out one day and I have to say I've loved it ever since. Both online and in my local store are such great experiences, the website is easy to follow and navigate through, so many options and deals all the time, so does the actual store itself. I wear only one typical brand of hair product and I was disappointed my local drug store has such a small selection, but going into ULTA the first time I couldn't believe how many they had! Not only do they have high end brands but they also have drug store brands, which I like. I'm a little sad they don't carry E.L.F products and a very small selection of Yes To products but it's no big deal. I can find them at Walmart. I signed up for the Ulta's rewards program, and so far I think it's ok, I don't like how the points expire after a month unless you're platinum. Like every rewards program, the more money you spend the more points you get which can then be added to reduce the price or total at checkout. I prefer this store over Sephora, it's less intimidating, I don't like how the employees always ask me questions and make me feel like I don't belong in there just based on how well their makeup is, and how mine isn't. I don't like how far Ulta is from my house but it's not the companies fault. The drive is so worth it.
Amy H.
Beaver Falls, PA
20 reviews
Absolute best store ever. Some things are expensive but many perks if you are a rewards member. Love this place
Tishla M.
5 reviews
I love buying there lipsticks by nyx they are beautiful but some products are a bit over priced
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us