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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,487 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23487)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kari G.
Norman Park, GA
3 reviews
I've used a few different products from here, and every time I've been satisfied. It's not like any other store, where you have your few things you need. It has a lot of different things to choose from, just so if your not happy with one thing, there's always another.
Isabelle E.
Charlottesville, VA
441 reviews
Such an expensive store, but they do have high-end brands! I usually just buy my Paul Mitchell products here, but sometimes I'll look through the Body Shop stuff. The ULTA brand itself makes okay products, but for such an expensive store I'd figure the store brand would try to rival bigger brands like Urban Decay and Benefit. If you want cheap makeup that works well, don't get ULTA brand; find elf!
Debi M.
Independence , MO
30 reviews
Ulta is fantastic for having a huge variety of affordable makeup and beauty products. The associates know what they're talking about and are helpful. Great place to purchase gifts for the beauty-lover in your life!
Madeline K.
Clarence Ctr, NY
272 reviews
I live for ultra there prices are so great they have low end products to high end products. Everyonethere is always so nice and helpful to me!
Cynthia C.
181 reviews
I just recently got an Ulta card and shopping online there has been a breeze. The entire purchase process is so easy and their prices are very competitive to other online retailers. They have almost all of my favorite brands which is nice when I run out of something!
Natalia z.
Orlando, FL
162 reviews
I love Ulta. I always go there when I need makeup or beauty products. The staff is always so kind with everyone, and they have different prices and brands. They also have so many sales, so you can buy cheaper.
Klementyna P.
Amherst, OH
40 reviews
This is my beauty store of choice. They have high end brands, drug store brands, hair care products and a salon. I have found everything I need and more. The sales associates are not pushy and I recommend shopping here to everyone. The rewards are the best
Alexandra C.
64 reviews
The only less than positive thing I have to say about the company is the customer service online. It's very animated and vague. I have asked specific questions and almost 3 days later will receive a reply that refers me to a FAQ question with maybe just a keyword of what I asked. If I have problems with my order now I don't order.
Youngstown, OH
6 reviews
I bought some Ulta brand makeup brushes, they have a cute pink sparkly handle if you like that sort of thing, i bought them a year ago and they've held up pretty well with regular use. You only get 5 brushes in this particular set personally i need more than that. But they are good brushes and i would recommend them.
Rebecca M.
CUmberland, RI
5 reviews
I love Ulta because there are so many products in one place. It is a great place to pick up beauty or hair products of all kinds. The only thing that I have found is that I can get some of the products a little cheaper at Walmart or drugstores especially when there are sales. But for variety and selection of product, Ulta is great.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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