Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,503 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23503)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephanie S.
Royston, GA
15 reviews
Ulta is a great place to go for hair, skin , and body care and maintenance. The quality and selection are great.
Ambriel R.
Temecula, CA
7 reviews
ulta has everything i need in hair products an make up products not to expensive i will keep purchasing from there
Kayla W.
Wisc Rapids, WI
126 reviews
I love that Ulta combines high end makeup with drugstore makeup, in the same place! I also love that they sell nail products and numerous hair tools and accessories.
Lindsay M.
Hubbard, OH
16 reviews
I love ULTA and I always buy more than I need when I shop there. However, ULTA is always crowded and I always have to wait in a long line to check out.
Liz N.
Jenison, MI
293 reviews
I love Ulta so much. I can find pretty much anything here and the products to try are endless. It's so much fun, and if I could spend all of my money here and Sephora, I would.
Sally M.
Los Fresnos, TX
120 reviews
I can basically live in Ulta forever. Their rewards system is amazing, and they have a wide range of products.
Gilly C.
Liberty, MO
19 reviews
Ulta is my favorite beauty store! They have a wide variety of products, their salon services are impeccable, but their reward system is my favorite! I always have at least $10 waiting for me to save from my previous purchase. It helps when I'm in a financial pinch and need some essentials!
Sarah R.
Girard, OH
6 reviews
I love Ulta it's the best of both worlds you get your choice of high end or drugstore makeup in one place and everyone at my local Ulta is super nice and helpful :)
S O.
Old Hickory, TN
125 reviews
Um seriously? It's like HEAVEN walking in that place!!!! I am overwhelmed and don't even know where to start. Affordable-lots to choose from. High end stuff there too. Love it!!!
Michelle L.
Marrero, LA
72 reviews
Ulta is hands down my favorite retailer! Not only does Ulta have pretty much every thing you need in one spot it has literally the best customers rewards program ever and I think every company should take notes! I have and will recommend Ulta to everyone! The carry high end/drugstore! Hair makeup nails etc! Home essentials! As in razors body wash shampoo etc! They have a great online website as well as an app which is amazing at keeping record of your points :) always have a coupon on deck an even have prestige brand coupons and birthday coupons! Hands down the best! And I will forever be a a member!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us