Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,415 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23415)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lindsey H.
44 reviews
Ulta is a great one-stop shop for beauty items, but for some reason, I don't love to shop here as much as some other, similar beauty specialty stores. They do carry tons of beauty brands that I love, and I will happily shop their again, it's just not my top choice.
kirsti R.
207 reviews
I would absolutely Love to work at an ULTA!! I love going there. Their environment is great and employees are always well put together. Very nice people and always helpful! I love that they do your makeup and eyebrows! They have everything!! Totally in looovvvee!!
Rachel A.
Plymouth, MN
43 reviews
I really like that ulta keeps expanding on their product choices. The ulta near me just added Clinique and it made me SO HAPPY. I do wish it had more quality ulta brand products (like sephora does).
Katie J.
Lynden, WA
3 reviews
I sm blown away by Ulta! At first it was overwhelming how large the store is and the number of products they sell. They have the biggest selection of beauty, hair, skin, and body items I have seen. From drug store to high end products, they have it all!
Deanna G.
Painesville , OH
106 reviews
Love this store. Always my go to when I need anything beauty related. The staff are always so nice and helpful.
kiah s.
3 reviews
I enjoy going to ulta because it offers both high end and drugstore products like sephora but its local. Ulta also offers a variety of products that I'm familiar with.
Jennifer D.
Tumwater, WA
158 reviews
Love Ulta. Sometimes I wish they had more brands but I like the fact that there's both drugstore and high-end. I love their rewards program over Sephora. You actually earn money with your purchases to go towards a future purchase.
Shahadah E.
98 reviews
Ulta is my favorite store! The employee are always pleasant and very helpful. It is my go to store for all things beauty because it carries an abundance of vegan and cruelty free products; even the ulta brand of makeup is cruelty free! They are a great quality. They always have amazing sales especially after Christmas! I buy all my face mask from Ulta!
Megan E.
Eugene, OR
23 reviews
I love going to Ulta. The workers there are super nice and always help you. They have some drugstore items in the store but they also have high end. They are good quality depending on the brand you get.
Danielle R.
295 reviews
Ulta is my go to store for most of my makeup, and skin care! Definitely the place to go to for all of my skin care needs, I buy most of my makeup products at Ulta that I cannot get anywhere else! I always find myself in Ulta very frequently, it's my FAVORITE beauty headquarters!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us