Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,519 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23519)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cat L.
18 reviews
I LOVE my Naked 3 pallet that I got from Ulta! It came with a free gift and I love all of the AMAZING DEALS they have daily in the store :)
Amber g.
12 reviews
I LOVE ULTA brand nail polish! It goes on smooth and doesn't chip. They also have the best selection of colors. I love how affordable it is also
Grace V.
Burke, VA
24 reviews
I love love love ulta and the diverse products it sells. I bought a chi hair straightener a while ago for a great price
Rachael B.
Kalamazoo, MI
104 reviews
They carry bareminerals single size eye shadow!!! Yeah! Love their eye shadow. It goes on smooth and doesn't shake off. They have slight variations but my favs are the shimmery kinds. It last all day and we'll into the night. They can be used either dry or wet but be careful if you use water bc they come on strong
Anna V.
483 reviews
Ulta Has So Many Make up products to choose from great quality and affordable (: i can never go to just look around i always have to come out of the store with at least 3 make up products lol(:
Angel L.
379 reviews
I love shopping at Ulta. They have the drugstore side and the prestige side, so you can find just about anything. I love that their rewards program lets you redeem for cash! My only complaints would be that their employees aren't as knowledgeable as the ones at sephora. I go to sephora if I need assistance and I go to Ulta if I already know what I want. I wish they offered a free shipping program like sephora. I hardly ever order online from Ulta to avoid shipping charges.
Trisha M.
Payette, ID
82 reviews
I love that you can find everything from high end makeup to drugstore makeup in the same place. So whatever your budget is this is an amazing place to shop. Not just for makeup either, they have everything you could need from skincare, body care, hair care and don't forget the salon and they offer facials!! One stop shop will continue to shop there for sure.
Griscel R.
57 reviews
I've bought the mario badescu facial spray recently and I love it so far I'm really liking it.
Nikki V.
Las Cruces, NM
157 reviews
I order from Ulta often. Products I use consistently, but when deals occur I am able to try new products or different products from the same brands name. the buy 2 get 1 free for certain hair products was amazing. I order one item I was running low on and another that I needed an extra of, for when I run out, and the product I had never tried but wanted to was free, basically, the lowest priced item is the free one but I was going to purchase the 2 either way. but I rec8have had issues of packages being taken while I'm gone, no fault to ulta or my mail carrier but they were helpful in helping me get what I needed and the ability to have a signature provided. high quality process that I love like kenra, cosmetics brands, and for dermatology so I can care for my face and prevent the aging process the best I can. high quality and much more affordable than getting product from a dermatologist, or skin spa. my products are always sent fast and if I have any issues I can return in store.
Lacy T.
Tampa, FL
163 reviews
Never seem to be able to find everything i'm looking for in stores, typically wait in long check out lines, and the cashiers always seem to rush customers out. BUT this is my favorite place to shop for beauty, which is why I shops online so much!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us