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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,446 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23446)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ana H.
Chula Vista, CA
199 reviews
I love Ulta. They have all kinds of products I love. I could spend hours and hours there without even realizing. My favorite thing is that they have both affordable and high end makeup and other things like hair and skin products. I totally love this store
Mary R.
438 reviews
A full service store with the salon and product offerings. Great product selection, although the Ulta brand I find not to be quite as good as the Sephora brand on a lot of things. However, one of the great things Ulta has is a lot of drugstore brands as well so it is easy to makeup shopping and other product shopping all in one place.. Their loyalty program is excellent as well.
Brookelynn D.
North Berwick, ME
83 reviews
Love that they carry lower end brands. They always have dupes for the things everyone is after if you don't want to pay an arm and a leg for something. They always have sales for the drugs store side and it really does benefit you to buy from here rather than a local drug store
Ivy S.
Springfield, GA
3 reviews
Awesome store! They have brands in all price ranges and a wide variety of items for all of your beauty needs. Every time I go into my local store the associates are so sweet and always willing to help!
Letty E.
Dinuba, CA
47 reviews
You can find anything here it's a gret store i personally prefe going here for skin care and hair care but also for makeup you can find anything
Stacee B.
Midland, TX
8 reviews
Love the soft buttery feel of this bronzer, the smell is amazing! Could have a little more pigment though
Rose M.
105 reviews
I do like this place to get some of my needs that I can't get at Sephora
I just wish their online store was better
Kelley W.
Asheville, NC
300 reviews
I love ulta but prefer Sephora. The staff isn't as friendly, they don't have as many prestige brands, their point system isn't as good. But it is nice to have drugstore makeup too
Emily S.
Fulton, NY
81 reviews
Love Ulta, has everything and reasonably priced. I love the fliers they send every month, especially around the Holidays for gift ideas. And of course the coupons are great too!
Kaitlyn W.
16 reviews
Such a great store. The staff is always friendly and helpful. They have the best sales on liter shampoos and conditioners in the summer.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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