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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,332 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23332)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sarah R.
Girard, OH
6 reviews
I love Ulta it's the best of both worlds you get your choice of high end or drugstore makeup in one place and everyone at my local Ulta is super nice and helpful :)
Tiffany H.
Adair, IL
4 reviews
Ulta brand black and smokey eye liner is great. They are almost as smooth and long lasting as the much more expensive brands they sell in store.
Shirley Y.
19 reviews
Rewards system is much better than competitors, but I find the upcharge (for items that are available at drugstores, Target, etc) to be too much. I reserve my spending at Ulta for brands that are more difficult to access, such as midrange brands (Anastasia Beverly Hills, Becca).
Kayla G.
109 reviews
Best points, best staff, great selection of items. The only thing I hate is how many brand reps are lurking around in ultas.
Jenaya R.
77 reviews
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Beauty Junkie Expert
Level 1
Love it. So much stuff. I am like a kid in a candy shop. There is so much to look at and get excites over
Alyssa M.
Houston , TX
179 reviews
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Beauty Junkie Expert
Level 3
Ulta is one of my favorite stores. I can spend hours there with all the products they have. Their products range from makeup to hair care to nail care and so much more.
Aly M.
Vancouver, WA
35 reviews
i go to ulta atleast 3 times a week. if i need help no one hesititaes. the store is always organized between drugstore and high end and hair care/nail care products. i love the acceptance of the store. and i love the vibe the workers give off
Anna R.
45 reviews
Ulta has a variety of products. I recently purchase some foundation by bare minerals that looks and feels amazing on your skin
Heather B.
Orchard Park, NY
52 reviews
I do enjoy going to Ulta. The only complaints I have about Ulta is unlike similar stores the staff don't seem as educated about the majority of the beauty lines, especially the lines that are more popular. you would think if they are helping to sell these products that they would know more. However, the store does have a wide variety and I like that they have both drug store and high end brands alike.
Laura L.
Austin, TX
5 reviews
The most recent product I purchased at Ulta was the instyler straight up brush. I got it at a really great deal. It was on sale for $10 off and I had a 20% off coupon.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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