Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,449 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23449)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Erin D.
Milligan Coll, TN
13 reviews
This place has absolutely everything you need. The fact that they have high end and drugstore makes everything in my price range, no matter what the product is. The sales associates are always helpful, and the ability to swatch is very nice.
Ashley C.
Ardmore, OK
5 reviews
I like to go to Ulta because they have all of my preferred brands under one roof. I am a Platinum member, which comes with lots of perks and monthly freebies. The one downside is the turnover in employees, I rarely see the same person twice.
Ali R.
5 reviews
It's a really great store for cosmetics. The workers are always there to help you find whatever you need or what your looking for because it has almost any kind of makeup you could think of. If your looking for make up then ulta is the place
Melissa K.
Bunker Hill, WV
63 reviews
I just took a trip to buy odd and ends. I love Ulta! They have high end but also drugstore products and you get points for shopping for there and could get money off your trip. And I love the prices, they are very comparable to other places.
Chaquel R.
Waldorf, MD
13 reviews
This is my go to beauty supply store. They have everything that I'm looking for and it's cheaper than going to Sephora. I try to go to Ulta about once a week and pick up a few new items to try out. I would definitely recommend shopping here.
Celeste A.
Edmond, OK
11 reviews
Love Ulta! My go to place for just about EVERYTHING! Plus the store is right down the road for me which is super convenient for me when I run out of a product and need a replacement asap. They're also super affordable which is a BIG BIG plus
Brianna G.
140 reviews
My favorite store for the last 2 years. I don't even want to know how much money I've spent here. Every thing I have purchased is of excellent quality. The employees are helpful and knowledgable. I have never had an issue returning anything.
Karen L.
Canton, GA
26 reviews
I love bare minerals. It never gets greasy looking, doesn't cause breakouts, and looks so natural on.
I have fallen asleep wearing my makeup and still do not get breakouts. I don't even feel like I am wearing makeup. This is a great product.
Tamara O.
228 reviews
What can I say about ULTA? It's a great store! With the steely beauty products!!! It has nothing but the best quality products. My most favorite purchase here is the kat von d tattoo eyeliner! I need to go buy one now that I think about it..
Jazmine M.
Marietta , GA
51 reviews
I love Ulta! "Everything beauty all in one place!" They definitely live by their slogan! No matter what I'm looking for, whether it be a certain product, brand, or color, Ulta always has it. The Ulta makeup is also one of my favorite brands!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us