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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Anna Z.
213 reviews
This is another one of my favorite places to shop at. Now Ulta usually doesn't have very knowledgeable sales associates on the floor but with the amazing selection of products you can't really go wrong with shopping here. The best part of it all is the amazing rewards program Ulta has!
Evelyn R.
92 reviews
Favorite favorite place to go from skin care hair care makeup high end drugstore bath products everything you can imagine is there it's just almost like a second home lol
Very very affordable always go to the brow bar they will totally hook you up their associates ooooo just love them so nice & very helpful
Corinne M.
42 reviews
I am a frequent Ulta visitor and I am torn on how I feel. Whenever I go in there is rarely someone available to help me. On one hand I like that I'm not being bothered but on the other sometimes I do need help and it's not always there. I do love that they have the drugstore section but wish Ulta's brand was better.
ana o.
Miami, FL
487 reviews
I love this store, I declare myself addicted to ulta , I would like to buy everything, but it's a lot of money lol. However I regularly buy, as I am also addicted to high-end makeup, and products to take care of the face. The best shop ever
Teddie A.
Norman, OK
61 reviews
Ulta supplies so many products that I can get in one place. I love that I can get the Bastiste dry shampoo on my shopping trip for a very affordable price. I would recommend this store and this dry shampoo to anyone! I will continue to go back to Ulta!
Lindsay W.
Williamston, MI
31 reviews
I love that ulta offers both high end brand makeup as well as drug store brands. On top of the hair department, Ulta has become a convinient one stop shop. The only downside is that ulta carries less high end brand makeup compared to sephora.
monica w.
198 reviews
I love going to Ulta. I mean, you have the expensive name brand side but even if you're on a budget, they have the more affordable side. Not only that, when you make a purchase, you get points to redeem on future purchases. I give Ulta 4 starts because even when the associated aren't helping another customer, some will walk by and not speak our ask if I need help. Also, I have to chase them down to get assistance. Other than that, I love to go here!
Jenifer Q.
Lancaster, CA
158 reviews
Amazing store. They carry drugstore products and high end products. They also have special offers.
jasmine h.
Montgomery, AL
14 reviews
Ulta is an amazing store to try! Iv never been in it iv mostly used the app on my cellular device. they have many good hair products,face and more materials. they customer service is great i love this store. would totally recommend to people in search for things.
Kristen G.
117 reviews
Ulta had a great set up with their drugstore side and their high-end side. I love their rewards system as well. They have a great customer service as well.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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