Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,503 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23503)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Recently we picked up a naked 2 palate by urban decay from Ulta! It was pretty pricey, but the color pigment is absolutely wonderful. I do not get the chance to shop there often however all of the products that I have from Ulta I really enjoy and they are quality products. Their staff could be a little more helpful.
Allison B.
Florence , AL
421 reviews
ULTA is my second home...I could spend hours in there! And I love the ULTA brand products, especially the beautiful boxes that come with a lot of different items. I definitely recommend ULTA!
Brittnee T.
Punxsutawney, PA
381 reviews
This is my go to makeup store. The staff is very friendly and helpful. They have good sales and sell everything from makeup to hair products.
Haley B.
98 reviews
Love this brand. They have the perfect blend of high end and drug store products. You can go to one place and get everything you need
Brianna H.
Henderson, KY
81 reviews
I LOVE Ulta but every time I go there I spend waaaaay too much!! They have nearly every brand you can think of and their rewards system helps you out on saving money. Every time I go there the customer service is really nice also
Mareya L.
Long Beach, CA
64 reviews
I love shopping at ulta! They always have some fort of promotion or sale and I save a lot of money on my favorite products here
Kim T.
Omaha, NE
15 reviews
I visited an ULTA store for the first time about a year ago, at first I was a little overwhelmed. There are so many things to chose from, some things more expensive than other. The staff there was very helpful to a first timer like me. They were able to help me chose a couple products for me to begin with. I recommend shopping here.
Liz S.
161 reviews
Fabulous selection of drug store and high end. They also have awesome sales and the best rewards program out there! This is my go to place for beauty products and basic toiletries
Karaleah G.
167 reviews
I honestly love Ulta but the one in my location is simply not good. The staff has no idea what their doing and always forget to give samples with promotional items. Also, things are ALWAYS out of stock. And when asked about things that are launching soon thsts seen on social media, they've never heard of and act like your mistaken. Other locations are wonderful.
LeAnna H.
Corbin, KY
66 reviews
Love going to Ulta to find drugstore and higher end products. Love the atmosphere and sales on drugstore products.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us