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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Liza W.
Dundalk, MD
55 reviews
I totally LOVE Ulta!! They have everything I could ever want. They are extremely affordable and I shop here often. They offer more products then their competitors. Id totally recommend Ulta to anyone. They are the best.
Karli C.
El Monte, CA
37 reviews
I am in love with Ulta! They have great products for very reasonable prices. They have such a wide variety of brands and products, I pretty much only shop at Ulta for all my makeup needs! Their stores are usually very well organized and carry all the products you need. Overall, a great makeup store!
Andrea L.
Brooklyn, MD
105 reviews
Usually my girlfriend is bringing me here with her but the more i became familiar with the store the more I realized they have a bit of mens options as well which I appreciate!
Hannah M.
Olympia, WA
233 reviews
The only reason I gave this place 2 stars is because they have a lot of great products in one place. Other than that this place is the worst! I went in there with my sister after we had worked out (so we were not in our finest clothes) but when we walked in no one said "welcome" or "hey" they all just stared. I was there for specific things and went to find them but couldn't, I asked for help and they just stared. So I walked away and they whispered and pointed and then the manager followed me around, not asking if I needed help just following and watching me. I finally had enough and left the store empty handed. I know exactly why they did that and I will not be going into Ulta again.
Ria T.
Redlands, CA
10 reviews
I really like this place. They have a lot of beauty products from drugstore to high end makeup. I love just going in here and playing with makeup. I just wish they would let us take home more samples and need more high end brands in there.
Katie H.
Western Springs, IL
7 reviews
I feel like the times I've been to Ulta the sales associates only try to see me things that are on promotion and not give me actual advice about what would work best for ME. Besides that I think that they have a wide variety of products from drugstore brands to more pricey items. I do think they are better ta not forcing products down your throat like Sephora though.
Kali C.
Town Creek, AL
35 reviews
Always have anything I need love this store but would recommend they have more people in the beauty section I can never find help when I'm there other then that I love ulta
Charlena M.
122 reviews
I use the sexy mother pucker pillow plumper from soap and glory . I love how it goes on so smooth and leaves my lips so soft and smooth. I highly recommend this to everyone. I will buy this product for ever .
Vanessa M.
Pomona, CA
96 reviews
Its heaven! Lol they have ever single product im always looking for and i love how i do t have to go to different stores because they have high end products and drug store products
Alison G.
Sacramento, CA
232 reviews
Ulta Beauty makes shopping for my beauty items fun and affordable! I can earn rewards points on purchases thatI can use for future purchases. There's always a great sale on my favorite brands. The sales associates are usually helpful when I have a question. I usually can get a free product for my birthday with a code or coupon or a discount on a product. Also, they have the Benefit Brow Bar where I go every 4 weeks to get my eyebrows waxed. They always do such a great job. I have nothing bad to say about Ulta! Love this store!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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