Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,370 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23370)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Evelyn P.
Ithaca, NY
204 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I usually purchase things that I need from Ulta such as makeup removers and drugstore makeup. I like that Ulta has a point system that results in cash, unlike Sephora where you are stuck with the points. I would recommend Ulta because they have everything from makeup to hair products. Ulta offers hair products for natural African American hair products at a reasonable price.
Kennedy B.
New Orleans, LA
11 reviews
I love ulta so much I get blush foundation brushes concealer highlight everything from there it's just the best place to go and I'll order to get whatever you need I also get shampoo and conditioner there sometimes it's just the best place to go for most anything that you need ulta very nice
Karen R.
Richmond, TX
97 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta! I can always find makeup or hair products that fit my needs. I love their rewards program. It is the best!
Brittany G.
Virginia Bch, VA
15 reviews
When it comes to purchasing makeup, its not always my go to store. But it is my go to for getting my hair done in the salon. I love how easy it is to make an appointment online.
britney e.
Los Angeles, CA
24 reviews
i bought a anastasia beverly hills foundation from ulta that i love and is very good. it's full coverage and light weight.
Shauntee N.
263 reviews
This store is awesome. They always have great deals and their loyalty program is great.
Saima S.
Jackson Hts, NY
121 reviews
I love ULTA; its awesome how it carries brands that are both high and low end. It also carries so many brands that I wouldn't have access to anywhere else. Also the rewards program is WAYY better than Sephora's. I just wish there were more Ulta's near me.
Mic C.
Hemet, CA
9 reviews
Store associates were rude and didn't have good knowledge. I love playing with all the makeup
Sara T.
Denver, CO
72 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I shop at Ulta and prefer to purchase from them if possible because they have a much better loyalty program than Sephora.

-great selection of both drugstore and mid-range products
-frequent sales and clearance products
-salon in-store
-excellent loyalty rewards program
-fair return policies

-no way to get free shipping without $50 purchase, even at Platinum status
-website/app are not attractive and can be difficult to navigate
-friendliness and helpfulness of staff are inconsistent between locations
-stores also vary in level of cleanliness/organization and adequate stock
-clearance sections are always messy, products often open or damaged

Taylor D.
San Diego, CA
157 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is a such a great and amazing place to find makeup at all different price ranges. I definitely recommend going there for makeup beginners or pros because of their deals and great selections.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us