Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda a.
Dale, TX
26 reviews
Love the store love all there different produces and all the different make up and all there different facial produces
Lauren B.
East Freetown, MA
61 reviews
I bought a mini heated eyelash curler from here recently and It works perfectly! I love it and it's small enough to bring anywhere but the battery doesn't last too long so I have to keep changing it.
Alexis O.
Saint Joseph, LA
4 reviews
10/10 recommend ulta great high end and drugstore makeup products. Staff is amazing at my location. I do in store and online shopping here. Affordable for almost anyone in my opinion.
Tiffany S.
Caledonia, OH
24 reviews
Ulta had so many products it can be overwhelming. I always get side tracked being in the store because I see something that I didn't know I needed and then end up buying more than what I planned. It is not a bad thing because I always love the products.
Kirandip K.
Hesperia, CA
299 reviews
I love Ulta and I still can't believe that I discovered it just this year! I found so many great products here
Holly n.
166 reviews
This place is very overwhelming if you do not know what you are looking for. Most of the time I can't find what I want or I don't know what I want. The people are friendly but there aren't enough of them working to help everyone out.
Aylen I.
Aurora, CO
5 reviews
Ulta is my go to when I need to buy anything from NYX or Maybelline and any other drug store product. I prefer buying it at Ulta to earn points !
Kelly G.
Union , NJ
95 reviews
No complaints. Every store I've walked into I've always gotten a lot of help . The store also usually always has the products I'm looking for .
Karen H.
Grand Rapids, MI
8 reviews
Great product! Gives me just the right look without having a greasy feel or texture. Bedhead Manipulator is more expensive than I would usually pay but worth the price for all its benefits.
Laura S.
114 reviews
They're very helpful when their items are not on stock and we let you know when their next stop will be coming in which is a good thing but also half on certain products you can't find around the store and will need you to them right away
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us