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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Valerie  A.
Marysville, WA
83 reviews
I love ulta they carry all the makeup that I love and buy and all the nail polish they even carry lotions I wish it was easier to find products I need in the drug store section but other than that the workers are always nice
Amy B.
North Liberty, IA
124 reviews
LOVE ulta. I actually prefer Ulta to Sephora because they have more affordable brands. However, the staff at Ulta is not nearly as knowledgable and not nearly as friendly as the staff at Sephora. I currently don't live near an Ulta, and find myself ordering stuff from Ulta online much more frequently than I visit the Sephora right by my house.
Aneesha K.
Fremont, CA
4 reviews
It's one of the best makeup stores because rewards are really easy to get. Coupons are always being sent. It's really affordable because of the amount of coupons they give. I would definitely recommend this store to my friends and family since it's accessible.
Danielle L.
Vineyard, UT
165 reviews
Ulta is the perfect place to go for a combination of high end and drugstore brand makeup! I can pick up some Urban Decay makeup and then pop over to the other side of the store for the products I would normally get somewhere like Target. The employees are usually very helpful and nice!
Daisy M.
37 reviews
Love they have different brands and you can find everything you need for you personal care from mascara to nail polish!
isabel r.
Milwaukee, WI
105 reviews
Love going to ULTA they have so many options to pick from. The have so many sales on their brand and NYX its really nice. The higher end products don't have as high of a sale but the variety of name brands is amazing. They have something for every price range and would definitely recommend going there for your beauty needs.
Courtney G.
Perris, CA
25 reviews
YASSSSSSSSSS!!!!!!!! Ulta Beauty has it all. The lighting in there is crazy but it really helps you find the perfect match for your skin and the look you are going for. There prices vary but overall SOO worth it my favorite product right now is from them and it came in a pack of three different kits and I forgot how much it was but I would say its under $20 so I would highly recommend!
Krista B.
Vancouver, WA
3 reviews
I bought a NYX pencil liner from here and i liked the color and it searched with but it wasn't creamy at all couldn't really apply it to my lips
Chelsey D.
Sparta, MI
17 reviews
Heaven on earth! Whatever makeup/skincare/hair product you may be looking for Ulta will have it!
Lauren H.
4 reviews
I LOVE ULTA BEAUTY!! They are my favorite place to but beauty things, because their prices are fair, they have every product I need, and they have salons to help me. They have sales going on constantly, so you will rarely pay full price on an item. I love them!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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