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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Arianna D.
Morgantown, WV
18 reviews
I am obsessed with ulta and would highly recommend it to any friend or person, they have everything: makeup, hair and skin care, hair styling tools, I shop here extremely often because of the great deals they have going on and the wide range of products they have, from high end to more affordable drugstore makeup, ulta has it all and I will continue to shop here
Alana H.
10 reviews
My favorite makeup store. The ULTA brand has pretty good items, the eyeshadow palettes aren't very pigmented sadly. The customer service is always very warm and receptive. I tend to window shop online or browse through but I occasionally buy items. I love shopping at ULTA!
Denise H.
Murrells Inlt, SC
20 reviews
I purchased a few Ulta products and wasn't thrilled. I also wish someone offered to help me. But, I like their selection.
Nicole H.
Decatur, GA
11 reviews
I love ulta, they have a great variety of products. The sales are the best, and you can also sign up for the smooch loyalty card to also help with the savings.
Kristin P.
Milltown, NJ
37 reviews
I love Ulta! It is so easy to spend a whole day here! the store is laid out well and everything is easy to find!
Angela T.
Melbourne, FL
33 reviews
I have an ultra eyeshadow palette that was a mother's day kit and I love the shadows! They are buttery and blend well. Stay on all day and are very pigmented! They do produce a decent amount of fall out.
Deanna S.
Randolph, WI
42 reviews
Ulta is one of my favorite make-up stores to go to. They have both drugstore and department store brand make-up. The employees are always super helpful in finding something that will work for you and your budget. The drugstore brand cosmetics are usually a little bit more expensive than had you went to Wal-Mart, but there's so much more to choose from at Ulta and you get help picking out the item best for you!
Haley L.
Gandeeville , WV
88 reviews
Ulta is another big favorite of mine. I can't even begin to explain how nice the people are there no matter if it's online or in store you'll always find the help you need and there's such a wide variety of drugstore and higher end products for everyone. I even asked a worker to help me make up my mind once and he had no problem helping with my decision! They also give back in points and rewards, I'm a proud member and I recommend shopping there for all things beauty!
Desiree P.
Saint Johnsbury, VT
8 reviews
I love this store! It's so convenient I can get my high end and drugstore purchases all in one place.
Arielle H.
Los Banos, CA
19 reviews
Love a lot of things I've tried from ulta brand makeup. Cheap and well made. Will purchase more!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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