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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amy B.
North Liberty, IA
118 reviews
LOVE ulta. I actually prefer Ulta to Sephora because they have more affordable brands. However, the staff at Ulta is not nearly as knowledgable and not nearly as friendly as the staff at Sephora. I currently don't live near an Ulta, and find myself ordering stuff from Ulta online much more frequently than I visit the Sephora right by my house.
Ana M.
Antioch, CA
105 reviews
If I could have 10000 stars, I'd give them all to Ulta! The best makeup store out there for every budget! Anything you need is at your fingertips and the rewards program is so amazing and rewarding! I love ulta!!!
Danielle L.
Vineyard, UT
165 reviews
Ulta is the perfect place to go for a combination of high end and drugstore brand makeup! I can pick up some Urban Decay makeup and then pop over to the other side of the store for the products I would normally get somewhere like Target. The employees are usually very helpful and nice!
Marilin V.
Los Angeles, CA
6 reviews
They have great customer service. A variety of products and a variety of brands. Love.
isabel r.
Milwaukee, WI
103 reviews
Love going to ULTA they have so many options to pick from. The have so many sales on their brand and NYX its really nice. The higher end products don't have as high of a sale but the variety of name brands is amazing. They have something for every price range and would definitely recommend going there for your beauty needs.
Laura G.
50 reviews
90% of my makeup is purchased at ULTA. I like the variety that they offer and it is very convenient since its only a few minutes away from my home.
Krista B.
Vancouver, WA
3 reviews
I bought a NYX pencil liner from here and i liked the color and it searched with but it wasn't creamy at all couldn't really apply it to my lips
Melissa L.
Canal Winchester, OH
3 reviews
Good stuff but expensive! I would recommend it if you have the budget for it. I think the eye shadow is especially wonderful and always looks nice on.
Lauren H.
4 reviews
I LOVE ULTA BEAUTY!! They are my favorite place to but beauty things, because their prices are fair, they have every product I need, and they have salons to help me. They have sales going on constantly, so you will rarely pay full price on an item. I love them!
Ashley B.
Kannapolis, NC
8 reviews
I love this store. I just recently started going here. They have so much to choose from and try new makeup.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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