Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23497)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kathryn S.
27 reviews
I love Ulta. They have both high end and drug store which is great. Also, I feel like they tend to have more sales then Sephora, like there 21 days of different things. I generally do purchase several things during these sales. Also, I will randomly get a 20% of prestige items coupon in the mail every so often. More often the Sephora.
Selma A.
Chula Vista, CA
14 reviews
Ulta is the main place where I go to buy skincare, hair care and makeup. They have a large variety of brands from a higher end perspective and lower end products as well. I love how they make every costumer important by providing employees all around the store to help you find the right product weather it is high end or drugstore.
Sarah G.
Hamburg, PA
7 reviews
Ulta brand makeup is perfectly priced and competitive with high end products. I recently found their eye shadow primer and I completely love it! No more makeup crease!
Rachel Joy S.
Lancaster, CA
4 reviews
ULTA { l I t e r a l l y } has everything you need that you are looking for beauty-wise. You can compare with the many makeup brands of your choice. The pros of this store is that there are so many varieties of makeup, hair products, and body. You can go from head to toe. This is definitely my go-to beauty store!
Daniela D.
Buckeye, AZ
46 reviews
I say this company is pretty similar to sephora except they have a lot more skincare in my opinion and hair care and hair tools as well, they have a lot more then just makeup
Harmony B.
Wellsboro, PA
24 reviews
This is a good store. They have an abundance of all things beauty. The prices are very steep. $14 for a lip plumping gloss??!?!? I don't think it is worth that much, but whatever you want to do ULTA
Laura H.
West Warwick, RI
38 reviews
I always enjoy going to ulta. The ladies are always helpful and cheery. The assist you with finding the correct shade, color, or whatever you are looking for. I love their rewards program. I like to let my points pile up and spend them all at once.
Caitlin C.
Terrell, TX
17 reviews
Ulta is my favorite makeup store because they not only have a great high end selection, but they have a wide variety of drug store! My favorite purchases are always from Too Faced! 10 out of 10 recommend shopping here!
Haley D.
22 reviews
love being able to get higher end makeup as well as classic makeup such as cover girl and revlon! One stop to get all different types of makeup I use! Great variety
Victoria B.
Davie, FL
138 reviews
OMG Ulta is amazing. I recently started shopping there more because of the rewards. I did as much christmas shopping as I could and now I have $145.00 in cash rewards that I can use towards my next purchase. Its awesome the rewards are great and their product selection is growing - they just started selling NARS!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us