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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Rebecca G.
77 reviews
Love. Love.

Ulta has everything I need under one roof. Purchased some stocking suffers for my daughters friends... affordable and cute. Who doesn't love makeup? :)
becky M.
11 reviews
Ok I am an addict to ulta! They have the best selection. I have received such good advice from some of the reps when they are in the stores. I have made friends with the salespeople at many stores. (I travel for work so I get to a lot of ulta stores!) Thank you ulta for the myriad of products in all price ranges and the wonderful people you hire to represent you!
Tiffany O.
Salinas, CA
7 reviews
got a great finishing power that really works. makes my under eye look brighter employee was great with helping me out and knew what they where talking about.
Wacey F.
Blanchard, OK
106 reviews
I am a male and even I love going into Ulta. They have great products catered to men ( Billy Jealousy ) at decent prices. Also, their rewards program is amazing.
Bailey T.
2 reviews
I've used some lotion there and it makes me skin really smooth.
And I've gotten eye lashes there a few times. They last long and feel great
Kyrsten M.
Cheyenne, WY
4 reviews
New Ulta just opened in my mall! The staff is knowledgeable and friendly, and the products are high quality.
Keelin O.
Houston, TX
6 reviews
Ulta will always be my go-to shop for anything beauty. Whether you're looking for hair products, nail, makeup, etc. they have it here! They always have good sales and carry both drugstore and high end makeup products.
Melissa P.
142 reviews
Ulta is my play ground! Between the rewards and coupons I can't think of a better place to be. You can find everything from drug store pricing to high end. I love to go by the sample makeup and test them out before I purchase. Hitting up the clearance is also the way to go!
Leann M.
62 reviews
ULTA is my go to when I'm wanting new makeup. I feel like they always have a coupon or deal that makes it worthwhile to make the drive. the employees are always nice and helpful.
Hannah G.
3 reviews
I recently went here to buy some makeup for a night out, but I didn't want to splurge too much so I bought the Ulta brand matte berry lipstick and coordinating lip liner. Best purchase ever! The matte lipstick has a slight metallic look to it and it makes my lips look like luxurious velvet. It doesn't feel too heavy either and the liner blends in perfectly. Tip: use the liner to not only line your lips, but cover your whole lip for a smooth base for the lipstick that makes the color stay on 3x longer!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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