Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,370 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23370)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brandy D.
Bessemer City, NC
29 reviews
Ulta is my go to for beauty and hair needs, they have a great selection from drug store cosmetics to high end brands! Staff is always helpful and I love the fact that they send out coupons!
Taylor D.
Kokomo, IN
32 reviews
This store is great for any type of product that you need I love how organized it is an easy to navigate that workers are great and kind and so helpful
Amy N.
44 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I like the variety of products they carry, I just think they are more expensive than their competition.
kandice p.
Mount Vernon, NY
15 reviews
well there products are awsome dont have a probem with drug store products once they are good on my skin
Janeth H.
Phoenix, AZ
26 reviews
The anastasia renaissance pallete is great .its so rich and pigmented i use this everyday.
Amanda D.
43 reviews
I love ULTA. Ultas brand cosmetics are great quality and affordable. My favorite is their eyeshadow pallets.
Valentina M.
4 reviews
I love the Anastasia Beverly Hills brow pencil it's my to go for my brows. I love how soft and smooth it is, it's an easy application I like how the colors aren't to dark and they match perfectly . I wear a medium brown and it matches perfectly it doesn't look to drawn on it looks natural and it's long lasting. I can always find it at ulta.
Paula D.
Poynette, WI
64 reviews
Ulta seems to have a split personality, because it has affordable makeup and expensive makeup. it does not do it as well as sephora, and it would be better if they focused more on their high end makeup. I would recommend shopping here because of their reward program. It is better than the one Sephora has, and that is saying something.
Stefaney C.
Belleville, NJ
12 reviews
I went to Ulta to purchase a mascara from Bare Minerals I ran out of. They did not have this mascara so the sales person recommended a different one. She took what I wanted into consideration and I purchased the one she suggested. I was very happy with the product. I would recommend shopping here!
Jennifer T.
Perris , CA
74 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is basically the same thing as Sephora and other make up brands but in one store ! So yeah the products might be a little expensive but it's so fun to just look at make up and buy what you need !
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us