Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,306 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23306)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Hailey S.
62 reviews
Badge Icon
Beauty Junkie Expert
Level 2
always has some sort of sale, and i really love ulta! wish there were more companies presented, though
Kenzie G.
Apache Jct, AZ
3 reviews
Best store ever to make my makeup purchases, don't like that they mark up prices but they're always helpful
Kathryn S.
27 reviews
I love Ulta. They have both high end and drug store which is great. Also, I feel like they tend to have more sales then Sephora, like there 21 days of different things. I generally do purchase several things during these sales. Also, I will randomly get a 20% of prestige items coupon in the mail every so often. More often the Sephora.
Sora Z.
30 reviews
Ulta is a great one-stop shopping location for makeup, as it carries a great variety of high-end and drugstore products and offers salon services ranging from hair cutting/dyeing to brow waxing. I can never walk out of there without purchasing at least three things! And they have a fantastic rewards program that is cheaper than Sephora's (although I still prefer Sephora's for the makeup expertise they can offer members). Fair warning though, customer service can vary widely from store to store, with some locations being much more helpful than others.
Sarah G.
Hamburg, PA
7 reviews
Ulta brand makeup is perfectly priced and competitive with high end products. I recently found their eye shadow primer and I completely love it! No more makeup crease!
Jen B.
Fresno, CA
7 reviews
I recently just got a home by an Ulta so I am there quite often. I love there sales and free gift promos and the amount of products they carry but the staff there is awful. They r always to busy with themselves to help a customer. It's awful
Daniela D.
Buckeye, AZ
46 reviews
I say this company is pretty similar to sephora except they have a lot more skincare in my opinion and hair care and hair tools as well, they have a lot more then just makeup
Sydney M.
55 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta beauty finishing spray kept my face on through the NYE celebrations while the defining and volumizing mascara made my lashes look great
Maddy E.
Hampstead, MD
359 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love Ulta. You can get any make up product you need there. They have all brands and its sorted by brand so its easy to find specific things. They also have their own products, I got a big makeup kit and loved it
Lorna B.
Oceanside, CA
142 reviews
Badge Icon
Beauty Junkie Expert
Level 3
i wish they cared more about their customers. recently ordered something from them it arrived broken, i waited three weeks for a replacement and had to call three times and speak to three different people to get it.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us