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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,480 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23480)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stefanie M.
lockport, NY
156 reviews
ulta has a lot of prodcuts and a nice store, I find it pretty comparable to sephora
evie e.
Atlanta, GA
8 reviews
I love ulta and there is one right by my house. I have purchased countless products from here. From ulta I have bought a bronzer and countless haircare products. I LOVE ULTA. they are so helpful in store and I will most definitely shop there again.
Nova J.
5 reviews
Always great service and all products are even better. Especially the fragrance selection. To die for!
Lisa C.
Dallas, GA
20 reviews
I only gave four stars because I feel like Ulta isn't as hands on as Sephora. Their stations with makeup remover, tissue, etc isn't very good. Sometimes the store feels a bit unorganized.
Malena M.
Hollywood, FL
24 reviews
Surely recomend it super pigmented and conmfy special the foundstion! Love it so much
Jenny F.
32 reviews
My favorite Ulta purchase latley has been Smashbox photo primer, I absolutely love it and recommend for all dkin types, it's smooth, not oily, and makeup just flows on.
Carrie H.
Lakeland, FL
7 reviews
Always a go to for drug store or high end products, love having one close especialy if my drug store has not restocked on a popular item you can always rely on ulta.
Amy L.
33 reviews
I buy this spray to get me between hair colors and it works like a charm to cover nasty greys! I am in love with this product!
Christel T.
Addison, IL
24 reviews
Ulta staff is always friendly and helpful, but I like them just a tad less than I like Sephora. Although they do have extremely great sales, they lack brands like Kat Von D and Makeup Forever. However, a plus is that they do carry more drugstore items in store and they have an amazing rewards system. All in all, great store!
Vanessa B.
Powder Springs, GA
40 reviews
Unlike sephora, ulta also carries drugstore products. So you can pick from higher end to more affordable drugstore products. They also have coupons and special deals certain weeks. If i had one a little closer to my house I would be in here 24/7
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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