Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,431 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23431)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Julieanna K.
San Antonio, TX
7 reviews
I love going to ULTA!!! They have anything you can think of beauty! From hair care to face care to body care. They have such nice makeup and excellent associates to help you make any beauty decision you may need guidance with and when you aren't sure about a certain look or how to properly care for something their associates have some of the best advice and beauty tips.
Francesca C.
Homewood, IL
10 reviews
Nyx pigment eyeshadow is extremely affordable. The color I choose was a metallic copper. Easy to apply and beautiful with my skin tone. I recieved lots of compliments on this one.
Katie S.
Doylestown, PA
21 reviews
I love Ulta!! The stores offer a wide variety of products, from hair care to make up-- they even have a salon!! It's pretty affordable and I've never had a bad experience in the store. The staff is very friendly and is always willing to help with whatever you need.
Elizabeth  G.
31 reviews
Best store ever. Literally always come here to purchase beauty products and they always have coupons and bogos which are awesome! They have a great return policy and always offer free products with purchases
Sarah B.
Clovis, CA
59 reviews
I definitely recommend this store to all makeup lovers. There's such a variety to choose from it doesn't matter what makeup products you use there more than likely to have it. I Always leave a satisfied customer.
Laurie H.
148 reviews
Ulta is probably my favorite store ever!! It has everything you could want! From high end, to drugstore brands, there's something for everyone!
Rynae M.
Harker Heights, TX
21 reviews
Love ULTA! I love all the different products and services they offer there. There is always someone that is there and ready to help you with whatever it maybe that you need.
Brooke B.
Chatham, VA
53 reviews
Ulta is clean, well kept and stocked with a good aray of makeup for any beauty lovers heart to leap out their chest!

Back when I lived up North, it was my go-to for makeup.

I love picking up brands like too faced, benefit, itcosmetics, and of course urban decay from there!

A great place for beginners due to their range of drugstore and high end!
Debbie H.
Rainier, OR
103 reviews
I love going to Ulta and shopping and finding lots of goodies. I have used the salon there also they are awesome and helpful. I buy my Hemp lotion there and hair product Ulta Redken Pillow proof blow dry Not Your Mother's Beach Babe Texturizing sea salt spray, Redken Stay High 18
Kristina D.
Bakersfield, CA
317 reviews
A very good store. They can be more on the pricey side usually but have a lot of variety and good products to choose from.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us