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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,461 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23461)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Xuan C.
117 reviews
Originally being from Hawaii, I've never heard of ULTA until seeing online ads and blogs. When I finally got myself to an ULTA, I was like a kid in a candy store. It not only has high end brands but drugstore ones too. Theres a wider selection and much more deals that are super affordable. I frequent here more than I do Sephora now. They also have a point reward system and you get a freebie on your birthday which I'm looking forward too since my Birthday is soon and I've only had the rewards card for 5 months now.
Anna H.
Brandon, SD
22 reviews
I love how Ulta has such a wide variety of products based on different price points. I also love how there is an environment where consumers are free to enter and "play" with many of the products from makeup to hair tools. I tend to become a little overwhlemed at Ulta for this reason, but I love the depth of offerings they provide.
Brooke M.
Saginaw, MI
17 reviews
there is so much products to chose from it may be overwhelming. The workers are always willing to give you suggestion of what would best match a product that you may be looking for, but they don't have. I have always enjoyed going in. I would recommend Ultra to everyone that has never been there before.
jrsXjrs ..
11 reviews
Ulta is such a great place to shop for all your beauty related needs! it has everything from makeup to hair care products and perfume. the staff is always helpful and most products are affordable (depending on brand). I would definitely recommend shopping here.
Rachel D.
Weslaco, TX
50 reviews
I bought a mascara from to faced here ( i thinks that's what its called)this product was awesome.my lashes were twice fuller
Sandy E.
87 reviews
Me encanta! Es el paraíso de toda mujer
Encuentras todos los productos de belleza que necesitas en una sola tienda.
Melanie M.
Sun Valley, NV
44 reviews
probably my favorite store ever. Love how everything is always organized and in place. the staff is always friendly and helpful. most things are very affordable. though high end products are always more expensive. I don't see anything they need to improve. I would definitely go back and purchase more of my favorites and new products from ultra.
Tehua M.
19 reviews
From high-end to drugstore there is no better place to shop than at Ulta! Staff has always been so friendly and I always leave the store satisfied ūüėä
Courtney C.
Jacksonville, FL
8 reviews
very good prices and the beauty products are really good i love this store they always have what i need
Whitney K.
Myrtle Beach, SC
7 reviews
Ulta is an amazing store, I can spend hours in there! Everyone is always so friendly and I must say so many great products to choose from that you can't find anywhere else. Also I have had very positive experiences in the salon and benefit brow bar!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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