Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,457 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23457)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Becky R.
Elmwood Park, IL
5 reviews
It is a small environment, I go to their stores to buy other products like Too Faced, Anastasia... I like to go sometimes because it is not crowded
Courtney M.
2 reviews
Absolutely love Ulta! I definitely prefer them over Sephora any day. Ulta has a better and larger selection of makeup products, and they also have all the facial cleansers, bath stuff, shampoo and conditioner etc. Not to mention all of the hair care devices such as straighteners and blow dryers. Will shop here forever!
Vallee M.
7 reviews
Just stopped into the one in Monroe, La. It was clean and the people where friendly but I didn't make a purchase.
Alondra B.
Paterson, NJ
16 reviews
Love love love Ulta stores. They are always willing to help and not only do they have highend products they also have a drugstore products section as well. I would most definitely recommend shopping here it's the best!
Lisa D.
Canton, SD
32 reviews
I like the variety of products available in store. Prices are not always posted which is frustrating. Their sale signs don't always match the ad. Friendly service but I am on a budget so I need to see prices lisTed correctly and see clearance prices marked
Amelia F.
Manitowoc, WI
13 reviews
words cannot describe how much i love Ulta! they have anything and everything. If you are looking for high end brands, they have them and if you looking for something with a lower budget, they have that too! The service is great they don't hover you when you shop and they ask if you need help. The salon services are great too!
Joblany C.
Bronx, NY
13 reviews
I love going to Ulta and seeing what I find. They usually have some sales going on. I also like the fact that they carry drugstore brands as well as prestige brands.
Tabitha D.
Laurinburg , Nc
18 reviews
I love this store if you are looking for it they have it
The staff always willing to help.
Plus you always come out with a bag full. You could go in this place and spend hours
Felicia W.
Toledo, OH
68 reviews
I love this store so much! I can always find exactly what I'm looking for. I love the price range of the items. I do not think the employees in my experience have been the most knowledgeable or helpful, but I know from watching makeup blogs what I'm looking for. I would still recommend this store to anyone. Mostly because it is so nice to be able to compare drug store brands to the more expensive brands.
Alecia H.
Vernon, NY
79 reviews
Both an online and in-store customer. I have never had a bad experience. My orders always ship quickly and have never been wrong. The few times I've gone into the store have been pleasant. The sales people are helpful without being obnoxious
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us