Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Angel W.
Corpus Christi, TX
6 reviews
Ulta usually has alright service. my local store never seems to have very many workers and I cn never find much help
Maribel M.
Denver, CO
3 reviews
Glitter options all over this is recommended for the younger generation. Many locations near my home to choose from.
Jasmine A.
Detroit, MI
8 reviews
I love this store I can find all different kind of beauty products. This is the one stop shop for beauty
Kyilee P.
Kuna ID
30 reviews
Ultra has the best makeup s selection ever! From drug store to tarte it has everything a gold could ask for❤️
Shelbi P.
Saint George, UT
3 reviews
I am very fond of Ulta. I have only gotten into makeup within the last year and Ulta has become my guilty pleasure store. I love that they carry so many different brands. It's also nice that they carry high quality hair care products like Pureology and Colour Proof, because I normally can only purchase those from a licensed cosmetologist shop. When I go to Ulta, I usually spend at least an hour just browsing all of their products. They also have awesome little items near checkout for under $5. I signed up for the Ulta loyalty program, and received a $10 credit! Ulta is the best!
Stefanie M.
lockport, NY
156 reviews
ulta has a lot of prodcuts and a nice store, I find it pretty comparable to sephora
Denise D.
Levittown, PA
11 reviews
Ulta has so much to offer! If I can't find my product at another store, I can almost always find it at Ulta! I love the variety of beauty items offerered - hair cair, facial care, skin care, hair tools, makeup. They always have sales!
Nova J.
5 reviews
Always great service and all products are even better. Especially the fragrance selection. To die for!
Ashley W.
17 reviews
Friendly knowledgeable people who are always asking to help! Great atmosphere
Malena M.
Hollywood, FL
24 reviews
Surely recomend it super pigmented and conmfy special the foundstion! Love it so much
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us