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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amy B.
Whitesburg, KY
104 reviews
I absolutely adore Ulta! The location closest to me, in Pikeville, KY, has the friendliest staff and it's always a pleasure shopping in store. They have a wide variety of products, including drugstore products, which other high-end makeup stores do not offer. I recently found my favorite philosophy flavor in the 3-in-1 on sale for 12.00. The award program is an added perk and now that they are offering Origins skincare products I'm even more inclined to shop there. I just wish they would add Origins makeup to the store too, but overall Ulta is still a great place to shop for beauty products.
Danyel H.
Columbiana, AL
17 reviews
I love shopping at Ulta. You can find all prices of makeup and other product under one roof. I have purchased multiple NYX products and a few other brands as well.
Kaila T.
Philadelphia, PA
14 reviews
I love ulta! I love their rewards program because you get money off depending on how many points you have, and you get a free birthday gift. I love that they sell drug store make up because I can still buy my affordable makeup and get points for it.
Galilea G.
Camden, NJ
5 reviews
Skin products are great there and they have a lot of different brands. The prices are good for the products.
Michaela H.
322 reviews
Lit sis my absolute favorite makeup store! All of the employees are always so nice and are willing to help you find the perfect makeup .
Jill G.
191 reviews
Great sales, great products. I could spend hours in Ulta. I wish the sales consultants were a little more knowledgeable about the products. I am a makeup junkie and know a lot about makeup and they seem to just feed me generic line about "how great the product is". Regardless I can usually find what I'm looking for and they always have $3.50 of $15 coupons and sales on drug store brand products.
Shini M.
Toledo, OH
99 reviews
Always have a decent experience when I go to Ulta. Sometimes I wish there was a bit better selection there though. Other than that the customer service has always been generally decent. Good selection of drugstore makeup!
Tegan S.
Pasco, WA
5 reviews
I love the store and the versatility of products they sell from haircare, skincare, to high end and drugstore products. It is set up in a way that is easy to find what you are looking for which is helpful. The point system at Ulta has always been a con for me and is really something that i would love to see changed.
Arlene M.
184 reviews
I love ulta . I like that it has luxury and drugstore brands. It's not only makeup it has stuff like hair products , perfume and skin care. My favorite purchase was their Ulta box , it came with eye shadows , eyeliners , lipstick , and like an eyebrow kit. It's pretty great walking in their and knowing your going to spend a lot .
Coreen D.
Ortonville, MI
39 reviews
Great store-brand products and great prices on other brands. This is my go-to store that carries even my sometimes hard-to-find hair products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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