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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23497)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Olivia H.
10 reviews
LOVE LOVE LOVE ULTA!! Affordable, yet has the more expensive stuff also. Everyone working there is very nice.
Madison S.
Las Vegas, NV
5 reviews
Amazing store and great service! Always very nice and very affordable make up. Sometimes they have great steals. The workers are always friendly and very helpful. I recommend shopping at ulta it's a great and friendly place
Destiny W.
Columbus, OH
6 reviews
I absolutely love this store! Was so excited to find it in Ohio. They have lots of amazing products.
Cassie L.
48 reviews
I love Real Techniques Brushes/Sponges. Their miracle complexion sponge is so inexpensive and very good quality! It doesn't soak up all the product like other sponges I've used, and when dampened it blends liquid and cream foundation flawlessly. It works wonderfully for baking as well! By far my favorite beauty Sponge. It cleans super easily too. I'll definitely be getting another one.
Isabella F.
11 reviews
Urban decay naked skin concealer: this has been my go to concealer recently. It comes in a great variety of shades. It blends seamlessly, without any creasing and looks so natural. The only thing I would change about this product is I wish it had a little bit more coverage, but that is just a personal preference. Overall I think that this is a wonderful product and would definitely recommend!
Heather R.
Owensboro, KY
8 reviews
Ultas are always the same no matter where you go, so you know what to expect. They're always clean and well lit. I just feel like they are over priced for some stuff you can get other places like Walgreens or Walmart and there is never enough staff.
Brandy G.
Morgantown, WV
10 reviews
I absolutely love ulta! I can get everything I need from my daily staples like shampoo and conditioner and also skincare, perfume, makeup, and so much more. I stay up to date with all over their sales and whenever you shop you earn reward points to redeem later.
Kaitlin B.
Washington, IL
74 reviews
This is my go to place for makeup shopping! The staff is very helpful and knowledgeable and makes sure you get what you want or need. I love that opposed to Sephora, it offers a wider price range in products. It's also very spacious and offers a great atmosphere! I would recommend it to anyone.
elisibeth w.
Palm city, FL
635 reviews
I go here once a week. Everything i purchase is from here. Great deals and sales. The best place
Andrea S.
Fort Worth
59 reviews
I recently purchased the "modern reinassance pallet" from ulta. This product is made by Anastasia Beverly Hills. And OMG! These shadows are amazing.

Very blend able, very versatile, and create overall stunning looks!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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