Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,453 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23453)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kailalee S.
Provo, UT
6 reviews
Every time I go to Ulta, I am immediately asked if I need assistance. They have great product. I love the Ulta brand lipstick.
Kristen H.
Athens, TN
51 reviews
Love Ulta, great makeup and my daughter absolutely loves the boxed makeup kit I got her with all Ulta products.
Sydney F.
Kent, OH
9 reviews
They have really great make up but why is it so expensive to buy. It's not like having expensive make up is going to cure lives. Most stuff in there cost more than going to a regular hair and beauty store.
Liliana Q.
Richmond Hill, GA
7 reviews
Love this place! High end products and low cost can be found here! The representatives are considering and do help you with what you are actually looking for!. The weekly adds help you manage a best way of shopping at the store.
Jodie L.
Burlingame, CA
52 reviews
Ulta is very similar to MAC and Sephora. They have brands such as Benefit, Clinique, Covergirl,
L'Oreal, and Lancome. I actually don't shop there a lot because there isn't one near me but I have been to a few. I will shop there more in my future and I highly recommend you do too!
Ashley A.
Christiansbrg, VA
191 reviews
I like ultra, but I prefer Sephora, especially when shopping in stores... Sephora employees are better trained and more knowledgeable
Brianna W.
Murfreesboro, TN
100 reviews
I love how every ULTA store is very well sized and very well stocked. They carry everything from drugstore to high end makeup and really make sure every makeup fanatic can afford makeup. Biggest problem? The stores are always busy while I'm there, which leaves the staff hard to find, but once I find a staff member, I've always received wonderful service.
Jennifer R.
Omaha, NE
47 reviews
Depending on which one you go to the people vary! Some are super helpful wanting to help you and find the best look and some are just trying to sell the product and get you out. I recently bought the wrong color concealer because they didn't have my color and I was told that the shade below it would work "just as well" it doesn't, it's too yellow and Light! They often seem to be over picked, but they do have great things when you can get them!
Teresa A.
81 reviews
I love Ulta. It's a great makeup store. I'm a platinum member and it really pays off. It makes you feel good when you can take money off!!
Jessica H.
San Diego, CA
102 reviews
The ones I go to are pretty disorganized and, thanks to the customers, fairly messy. Rarely get asked if I need help finding something even if I get lost. They do carry soap and glory products which I love
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us