Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,514 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23514)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Diozaida L.
Miami, FL
55 reviews
Ulta is incredible. Here you can find what you want for skin care, nails, hair and very important: makeup. The prices are really good. highly recommended.
Katie H.
Western Springs, IL
7 reviews
I feel like the times I've been to Ulta the sales associates only try to see me things that are on promotion and not give me actual advice about what would work best for ME. Besides that I think that they have a wide variety of products from drugstore brands to more pricey items. I do think they are better ta not forcing products down your throat like Sephora though.
Lauren J.
Apple Valley , CA
23 reviews
I absolutely love going to Ulta. They have all things beauty in one place, whether it's make up, hair care, or skin care, you can find it all. The employees are very friendly and very willing to help. I have yet to be disappointed.
Lauren C.
Northville, MI
12 reviews
Not too long ago, I purchased a bunch of hair care items from them (hair spray, hair masks, shampoo). The quality was decent but in all honesty I did not see anything special about the products. I shop there not very often, but I would recommend shopping there if you are looking for decent quality but great prices.
Wendy C.
154 reviews
Me gusta ulta porq tienen de todo productos de farmacia y de marcas más caras $$ también te dan puntos y cupones muy buena tienda
Mikayla O.
Alexandria, VA
55 reviews
10 starts!!!!! From hair care products to makeup product to anything else that's beauty you can think of ulta has it.
Mozelle M.
San Antonio, TX
53 reviews
Ulta is my absolute favorite store! They don't have as many products as Sephora, but they have pretty much everything you'll need. They also have a lot of discount/sales. I wish they offered samples of products though
Kristen M.
Gardiner, NY
35 reviews
This store is a magical land of make up and nail polish. I could get lost in the store in Poughkeepsie.... there are great products for EXCELLENT prices, and I usual find everything I need plus more during any given trip. Highly recommend a trip to one of these stores.
Dana H.
326 reviews
Ulta is really an amazing store because you can get all of your beauty products there and also have a lot of services done. It's a nice place for everything at once
Mckinley W.
Albertville, AL
12 reviews
Love this shop and all it has and all the great service it entails! Workers are always so helpful
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us