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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,431 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23431)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cierra F.
Independence, MO
61 reviews
When I walk into ulta I don't get a comfortable feeling and I always have an issue trying to get people to help me. The store is very well organized but I don't get the help that I need. I feel that they need more people on the floor for customer service, etc.
Janet Z.
Henrietta, NY
169 reviews
Love Ulta...get assistance whenever i go into the store, love loyalty program and great promotions
Guadalupe G.
Houston, TX
60 reviews
love this store!! love that you can find all kinds of makeup hair products and much other stuff
Lo H.
Clarksville, IN
10 reviews
Ulta is great. I normally choose sephora because it is closer, but they are amazing as well.
Melanie W.
Barstow, CA
68 reviews
I'm new to Ulta thanks to a coworker. Now I'm hooked on it. Every brand I love. Great deals. A lot to try out. Highly recommend.
Dymond H.
Burlington, NC
16 reviews
Ultra is a very nice store the kind of on the expensive side of makeup but it really good quality and and really payment it
Ashley S.
62 reviews
I shop here multiple times a month. Easy to find products, great deals, and prices. Great place to find high end products and drug store products. Great place to discover new products.
Lucy H.
Addison, IL
32 reviews
What I love the most about Ulta is that along with high end products they also have a drugstore section for those days when I'm not trying to break the bank.
Lynn S.
2 reviews
Great store have a bit of everything. A lot of high end products that you can't find elsewhere. Their brand they distribute is also quite nice & a bit less costly
lindsey r.
Richmond, KY
10 reviews
I like most of the Ulta products I bought in the past. However, each store that I've been to never seems to have quite the selection I am hoping for. All in all I like Ulta and choose to go it it more than drugstores, but it's definitely not my favorite.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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