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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ginny W.
6 reviews
Love being able to go in and immediately have someone asking if I needed any help. The only negative things I have are I was being watched as I looked at eye make up as if I was doing something wrong and then when I had my eye brows waxed I didn't like them adding color to make my browser look fuller just for me to buy that brand.
Johanna Y R.
Miami, FL
658 reviews

Where they sell makeup is my favorite place I always go to look for new products their attention is very good they orientate well to the customers is a great store and there is everything I need to beautify me
Nerissa I.
Upland, CA
11 reviews
I ABSOLUTELY love shopping at Ulta because you get the same high -end makeup brands but for a little less money. Its like being a kid in a candy store and each staff member really knows what their talking about.
Jennifer S.
Newark, DE
26 reviews
I really enjoy shopping in ulta because they have high end and drugstore products while they have makeup and hair care and perfume too! I also love that they have coupons. I will definitely keep shopping here!
Jordyn M.
Maple Shade , NJ
11 reviews
Ultra is an amazing Beauty product store I wish one was closer to me but when I actually get to one I find every beauty product I am looking for . My favorite product ever that I purchased would be my Hair Curling Wand ! I absolutely love how it curls my hair in the matter or seconds I highly recommend this store for any of your beauty needs :)
Queen Esther S.
190 reviews
My favorite after Sephora for high and low and brands. I come to Ulta for my NYX COSMETICS favorites. They always have a sale and often times a coupon for you to use. Very friendly and welcoming store
Cierra F.
Independence, MO
61 reviews
When I walk into ulta I don't get a comfortable feeling and I always have an issue trying to get people to help me. The store is very well organized but I don't get the help that I need. I feel that they need more people on the floor for customer service, etc.
Janet Z.
Henrietta, NY
169 reviews
Love Ulta...get assistance whenever i go into the store, love loyalty program and great promotions
Guadalupe G.
Houston, TX
60 reviews
love this store!! love that you can find all kinds of makeup hair products and much other stuff
Lo H.
Clarksville, IN
10 reviews
Ulta is great. I normally choose sephora because it is closer, but they are amazing as well.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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