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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kylia M.
6 reviews
Ulta is great place to shop if you are looking for high end products but also affordable drugstore products. I would recommend shopping here to everyone. The customer service was great however the workers weren't to helpful with the affordable brands. There's not many testers for the affordable brands so you may have to guess the shade you really want or need.
Carol B.
Olympia, WA
26 reviews
I love Ulta. They give points for purchases and you can earn rewards. I always check ulta for NYX makeup sales. The associates are so nice.
Carla C.
Las cruces , NM
139 reviews
I don't really ship high end make up because I'm a mother and I can't afford all that expensive stuff. When I do have some extra for myself I shop here and my experience is always the same very sweet girls very helpful.
Kim M.
Virginia Beach, VA
11 reviews
I have an Ulta near my house, and I always go here to buy makeup for my daughter! I wish they did not wear so much makeup, and they looked more natural, but they are usually very kind and helpful. It's an extra bonus when you get a 20% off coupon!
Virginia C.
45 reviews
I love the ULTA products. Great price for makeup and great products. I have used the blush, mascara and face powder.
Sharon B.
Richmond, VA
5 reviews
I normally used another product but smashbox is def now my favorite ! I'm 45 yrs old and I feel as if my face look younger . No caking , last all day .
Lendcy T.
Independence, MO
2 reviews
The workers are actually helpful. I don't feel judged when I walk in unlike other makeup stores. The workers always help me find the best products within any price range!!
Megan G.
Riverton, NJ
5 reviews
I love Ulta because they have a great balance between drugstore and high end makeup. There are always coupons out for Ulta, and they also have a great rewards program in which you accumulate points for your purchases. These points turn into redeemable money. I would definitely recommend this store to anyone!
Rachel R.
Columbus, OH
20 reviews
I enjoy Ulta for carrying more everyday and affordable brands than Sephora. Ulta is where I would go to get stocking stuffers and gifts for the makeup maven on a budget. They still carry a wide variety of quality name brand products as well, a leap above the drugstore and mass retailers.
Alexandra D.
Pittsburgh, PA
55 reviews
Ulta is an even better version of Sephora! I can get my hair done there, they have every beauty tool/item I could possibly ever need, and their coupons save me tons of money!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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