Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,308 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23308)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katie B.
Mccook, NE
35 reviews
Ulta is a great place if you are looking to get the best of both worlds. They have drug store and high-end makeup products. You can even find indie makeup brands in a ulta. The workers are amazing and they are super helpful. I have never had a bad experience with them to this date. They have some of my favorite face masks!
Sirrah L.
8 reviews
I love Ulta. They have great prices and everything is easy to find. They have all the great brands too.
Francesca R.
York, SC
59 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I like the convenience of having drugstore and higher end products in one store. Especially love that they brought in Carly Bybel's BH Cosmetics palette to make it easy for consumers to get!!
Evelyn C.
139 reviews
I love ulta and the way it fuses inexpensive, drugstore makeup finds with higher end products. I can pick up an affordable nail polish or lippie and splurge on something else in the same place. plus, NOTHING can beat their amazing, frequent promotions and deals. like $5 off $15 or 50% off your purchase
Katie S.
Gaithersburg, MD
67 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I really can't get enough of ULTA. I used to be one of those girls who would just grab make up quickly when I was already out shopping at the grocery store or drugstore- until I discovered ULTA. They really have a huge, huge range of products. Make up, hair, nails, perfumes, etc. There is always some sort of deal going on; I can't tell you how many free samples and products I've received from ULTA. Their own brand of make up is actually my go to. Their mascara is amazing and you get high quality products without paying high quality prices.
G G.
139 reviews
Joy to the girl!! Yes, girl Ulta is my go to. They have drug store brands, high end products and a salon where they do hair nails and facials. Ladies, let's face it we hate to drive around to different stores to get different products not offered everywhere. Ulta is the spot for all you're needs! Also, the rewards program gets you money back. I've seen people raise up to $200 in points! Love this place and the employees are great ;)
Jessica W.
Owasso, OK
7 reviews
A great assortment and you can catch some great deals and a lot of freebies! I however do not recommend their salon... it's about the same as a Walmart salon...
Janice C.
58 reviews
I love what they have, but the shopping experience here is always more stressful to me than Sephora. They have a WAY better points program, and both stores get different exclusives. I love the IT brushes for Ulta. And I got 2 for free with points. The things I don't like is they're not as helpful as Sephora, not even close. So I buy what I know I want here, and explore more at Sephora. They also won't tell you to use your points, or give you your free gifts unless you ask. The return process via mail is a pain in the butt, they "forget" to refund tax and it's not free like Sephora. Still a great store.
Haley S.
Smiths Sta, AL
38 reviews
This is my go to store for any beauty needs. I can always find what I am looking for within minutes. I go maybe once a week just to see what new stuff they get in or what stuff was marked down. I love good deals.
Cree W.
Palm Bay, FL
28 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I loooooovee Ulta! I first discovered Ulta as a shopper and after being a loyal shopper I decided to apply for a job there and also loved being an employee there. Ulta has such a wide selection of makeup from so many different brands. They also have their own makeup brand at an affordable price. You'll always find what you're looking for at Ulta.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us