Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,515 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23515)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Vicki G.
16 reviews
My ALL time favorite store!!! Always go here almost every weekend!! I give my husband a heartache every time I shop here lol they have everything in here u can even do ur eyebrows!!
Aiyanna T.
Florence, SC
52 reviews
There variety of makeup and beauty supplies is absolutely amazing. Everyone should visit this store.
Debra-lynn Marie Jayne P.
2 reviews
I never regret the money spent on my ULTA products! I love love LOVE this store!! Go at least once a month
Katelynn V.
Surprise, AZ
11 reviews
Amazing store. It's always organized just how I like it. The only thing I wish they would do is give u free samples of things.
Sheila M.
Hanford, CA
40 reviews
I love Ulta products and the store in general. The products are well worth the money and the store offers a great variety of brands, and services!
Brooke B.
Olive Branch, MS
10 reviews
I bought some eyeshadow palettes here. The shopping experience was okay, not everything is easy to locate. The brands are mixed up, not grouped together. They could work on organizing the store a little more. But otherwise it was great. The customer service was really good and they got me in and out with exactly what I was looking for.
Caryn C.
Edinburg, TX
316 reviews
Great store for all my beauty needs. I love that not only do they carry high end products but drug store too. They also have a rewards program so for every product you buy you earn points and can redeem as coupons.
Kylie T.
27 reviews
Ulta is a great store for purchasing beauty supplies for less expensive. I shop here every so often but when I do I really enjoy it. The make up is good quality and brands you would see elsewhere. I would shop here again!
Natasha P.
Franklin, NC
25 reviews
Ulta is alot like Sephora. Except each store carries their own products that's different then the others.
Lindsey H.
Los Angeles, CA
9 reviews
Ulta has everything I ever need. I go to the salon to get my hair cut and colored, the brow bar to keep my eyebrows perfect, and shop the store for all my beauty essentials. The prices are good and the staff is exceptional every time. I recommend the salon services to people all the time.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us