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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lola B.
Severn, MD
97 reviews
Samantha D.
29 reviews
Personally my favorite go to for beauty supplies. Large selections of eye shadows and brow tools. Easy to look around and shop. Can be expensive but also affordable products. Wish there was more elf products in store.
april h.
Hudson, Nc
18 reviews
I love ulta. They have both drug store brands and high end brands so no matter budget ulta has it covered.
melissa h.
House Springs, MO
5 reviews
In love with this store!! The more the better and this store has the more!!!! So many different brands and styles!!
Christina E.
490 reviews
Ulta is such a great store. There is a large selection with a large range of products. I can go there for favorite drug store items as well as high end products. Their hair care products and salon is a great attribute to their brand. There are some negative experiences with staff in the makeup section in many different areas of stores that ive experienced and heard about.
Bailey K.
Simi Valley, CA
29 reviews
Love ulta! Great store and really great employees. Always friendly and helpful. Wish that they carried ouai products though!
Eden L.
Chicago, IL
146 reviews
My #1 broad brand selection go to brick and mortar retailer. I like to try new products & swatch colors in person before buying, and Ulta is great for that. Generous rewards program was easy to hit & maintain platinum status in.
Jensen W.
Chicago, IL
20 reviews
Ulta is fantastic for beauty products!! They have some essential items exclusive to their store - like products from tarte (which I love). They have a great selection of fragrances and makeup that aren't always sold at Sephora
Kristen F.
310 reviews
I love ulta for their point system, coupons, and sweet deals. The points you earn with purchases turns into money you can use in the store or online and they always have coupons.
Angela H.
San Antonio, TX
15 reviews
Ulta is my favorite beauty store because when i cant find something at sephora, here i know that i can find what i am looking for!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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