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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brystal M.
San Antonio, TX
86 reviews
I love all selection and customer service is excellent! Many products to chose from and if you take the time to look, good deals. They do carry some expensive products to, but rewards program helps! Only place I can fine my haircare product locally.
Emma S.
11 reviews
One of my favorite ultra products is their lipstick line. They have a huge variety of colors from your day to day look to a night out on the town. I personally prefer the pinks and darker reds and purples. They're cheap and usually on sale! Love it!
Jackeline F.
Oakland, CA
24 reviews
I love how they don't only have make up but other things like hair products and facial thingsūüĎĆūüŹľ The ulta i go to they have workers always helping you and making sure you fund what you need and that is why Ulta I know I can count on to find something
Brittney B.
Independence, MO
21 reviews
Ulta is amazing! The product variety is far better than any other in my opinion. The staff is incredibly kind and helpful. My only wish is that they could carry more products! I love the range in prices. I'll definitely continue doing business here.
Olivia D.
Saint Clair Shores, MI
65 reviews
Great products from Ulta, and cruelty free is always a big plus. Their magazines always with little paper samples of perfume which are cute. Shipping is pretty friendly, always workers to help you. I would definitely shop here. 10/10 would recommend
Ashlee S.
Milwaukee, WI
20 reviews
My favorite store of all time. Ulta has all of your beauty needs in one place. I buy all of make up here and all of the employees are so helpful. They have all of the top make up brands and even drug store brands. The best variety and prices by far!
L P.
93 reviews
I always enjoy shopping at Ulta. Their staff are friendly and knowledgeable, and they especially don't mind you mindlessly meandering around the store! I haven't had a bad shopping experience here, definitely recommend to others to shop at Ulta too!
Amber C.
Warren, MI
7 reviews
I recently bought the "Alice through the looking glass" Urban Decay Palette and I absolutely love it!! Dream on is my favorite shade. Overall all the shadows are pigmented and bright, having a great contrast to them. My favorite palette of all time!
Tracey S.
Duxbury, MA
9 reviews
The only reason ulta doesn't get 5 stars is because they don't sample their products before you buy and they seem to aquire certain items way way after sephora does. If you're a beauty store wouldn't it be important to keep up with your competitors?
Cole C.
Auburn, AL
43 reviews
I love Ulta. although they do not give out free samples like sephora, their employee kindness makes up for it. I usually come here alot and shop for gifts and myself. I would recommend you go to sephora, but if thats not avalible ulta is amazing to!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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