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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,486 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23486)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Hallie W.
Oakland Gardens, NY
24 reviews
Although it has become cost prohibitive, when in my budget I find the products fun and fine and the staff always helpful and courteous.
Ana L.
217 reviews
The best variety of makeup, skincare, hair care and perfumes. They also have great sales and bogo events plus you can always find a coupon for some money of and their membership program. Recommend to and beauty lovers.
Gracie H.
Willow Grove, PA
29 reviews
I LOVE LOVE LOVE Ulta!!! They have great products, both high end and drugstore! I was even able to find the Too Faced Sweet Peach palette there when I couldn't get to anywhere else! And the staff is super friendly and helpful!
Danielle K.
14 reviews
It is my go to store because it is a hour from where I live. If I am needing advice or to change products I am able to see a consultant. Pleased with the brands that they carry and I almost always receive free samples while I am there. I do a majority of my makeup and hair supply shopping at Ulta.
Kat H.
Fort Collins
14 reviews
Ultra is great for all beauty needs! Someone greats you when you walk in and they are great with helping you find your product!
Haley B.
Madison, IN
7 reviews
I have a few Alta brand products and so far I absolutely love it. You can't beat the quality of the product for the price highly recommended.
Meagan D.
100 reviews
Awesome store it's where I like to get all my products. It's the best ever and ever
Katie S.
408 reviews
I love ulta! I have been a platinum member for a few years now. I shop at ulta a few times per month to purchase makeup and perfume. I have found that the staff at my local ulta are not as helpful or friendly as those in Sephora. I will continue to purchase from ulta store and ulta online.
Lauren M.
Menominee, MI
5 reviews
My second favorite beauty store. Also expensive, but good everything you need! If you ever need any makeup that you can't find anywhere else, look here.
Ulta has everything from drugstore makeup products to high end so it fits everyone's budget.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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